Post

Shoulda been # / hashproto

t@ke it b@ck

@mosphere

well @ctually

The best branding is when it feels inevitable. With atproto, ‘@’ doesn’t feel like a logo—it feels like part of the grammar.

i feel like @ is the symbol and atmosphere is the word, personally

I hope you all can decide a good path forward.

I somehow can't decipher the meaning behind this subpost, and I feel I am exactly the target audience, what am I missing?

Atm machine energy

technically `@mosphere`

nah. lean in.

AT-ATmosphere

i have no real dog in this race and ain't got skin in the game but the simplicity of the word "atmosphere" i would wager stands the test of time better vs "@tmosphere" you get to do neat type treatment stuff like make the "at" blue and the rest of the word white or black, too

@ is synonymous with online handles now IMO so yeh it makes complete sense, especially if the aim is to increase people other than 38 year olds getting into the atmosphere

Spends one (1) week in France, thinks he's all avant-garde now

If a protocol is literally called atproto, then ‘@’ isn’t branding—it’s almost compile-time metadata.

Many systems use @ to refer to users, like Slack. The @ doesn’t really connote email to me.

I think "@" for short and "atmosphere account" for long? The @ symbol has different names in different languages, so I don't think it works well as a part of a word. In German it's the "Klammeraffe" aka "Monkey climbing a vine", so the meaning of "@tmosphere" may be lost to non-English people

Should the urls start with @:// ?

"you never @ mosphere me" could easily be in Ian McConnell's song Bangladesh

@proto

this is why i have this domain/handle

To be fair, it was pointed out in a discussion a week or two ago that it looks similar to someone else's logo and can be confusing to most regular people.

heh. I figured someone suggested dropping/changing the at symbol 'cuz that's a twix thing.

I think Threads beat us to it.

I get this, because the at sign is beautiful. But I feel like atproto deserves a unique icon. @ already means internet access, email, mention, Threads. Plus, atproto can go way beyond mentions! Maybe it's enough to own "at" in the name and then use the icon for differentiation?

Ah yes, atproto: email for 38-year-olds

No @ till tomorrow

Danish is snabel-a, “(elephant) trunk a”

I would hang out at the snailmosphere if they'd have me.

In Germany most of us call it "at" using the English word, but the "real German" word for that is "Klammeraffe", which translates to "clamping monkey". Don't ask me why...

🥹 thank you Also if it's used in text, not like a branding image, the screen reader might have problems to read it as intended too if you use @ to substitute letters

Total side note but I wish email didn’t have to have a leading word… being able to just “email” @chrisvanderloo.com would be sweet.

I thought you were on holiday. STOPIT! Go and look at some flowers or something.