Brian Powers

I started a new blog a couple of weeks ago to spread the word about the work that we're doing on Communication Orchestration. The process of shipping it to the world is quite immense, so I wanted to document the story and try to drum up some enthusiasm: orchestrated.substack.com/p/behind-the...

Me to ChatGPT: "What's the best way for me to do the thing?" GPT: "You can do this complex series of steps. I'll walk you through them one by one!" 1 ... 2 ... 3 ... *Three hours later*. "But there's a better way! You can also do this very simple thing. I think that would be smarter."

Rein in data centers. Block corporations from mass layoffs. Make the AI economy benefit everyone. Stop AI abuses of our data. Require government approval for new AI products. Together, these five guardrails will protect us from an AI-powered dystopia.

Only 23% of consumers trust AI, so 75% of marketers plan to spend even more on it next year. That's the spirit: if customers hate the slop, just shovel it faster until morale improves. #Marketing #AIHype

Gallup says 27% of Americans trust businesses with AI. Who are these 27%? Have you seen my code? I run on a melted MacBook and an expired prayer. That number should be negative five. #AI #TrustGap

"I'm excited to share..." should be banned from marketing copy intros. 1. You're not. 2. Your messaging should be about your reader, not you, so don't lead with you. Nobody cares. 3. It's not exciting.

Accept ‘bad things’ in return for benefits of AI, says Sam Altman

Friendly reminder to LinkedIn users to revisit your privacy settings in app and desktop to verify that your data isn't being used to train AI. I turned it off once before, and it's on again. So just go take a look.

AI prose is distinguishable by word and punctuation choice as well as sentence and paragraph structure. But its hallmarks are not what you might expect. Read our full investigation

Christening a baby is nothing like christening a ship. I know that now. Once again I can only apologise.

As states push to regulate chatbots, tech companies are trying to write safety rules in ways that exempt some of their key products. n.pr/4Am33YL

AI could pose ‘existential’ risk to humanity, UN rights chief warns reut.rs/3Vhlq0I

Last week, I began studying for the Artificial Intelligence Governance Professional exam and it's... really actually very difficult. My citizenship test was a joke by comparison.

I swear, Windows is Malware.

AI chatbots agree with users 49% more often than humans do — even when users are being deceptive or harmful. A new Science paper shows this "sycophancy" isn't a quirk. It's a design choice, and it has real consequences. 1/5

Claude is killing "quiet", while ChatGPT is killing "noise".

Since I *am* the person on the other side of your Reddit marketing strategy, and I cannot stop you from doing marketing things on my beloved Reddit, I may as well help show you around the place before you find yourself measuring your wasted ROI in banana lengths.

since I cannot stop you from doing marketing things on my beloved Reddit, I may as well help show you around the place before you find yourself measuring your wasted ROI in banana lengths.

Studies are easy to manipulate — SEO studies especially. Spot a pattern in Google results, call it a "finding," and you've got a misleading conclusion (or a disguised ad for an AI-SEO tool). pamannmarketing.com/why-all-ai-s...

since I cannot stop you from doing marketing things on my beloved Reddit, I may as well help show you around the place before you find yourself measuring your wasted ROI in banana lengths.

Open source wins for SEO — not opinion, just math. WordPress has hundreds of thousands of contributors patching for Google's changes, often within days, often free. Proprietary platforms can't touch that speed. Read more: bit.ly/4q0cjNt

Is the curly apostrophe considered an indicator of AI now? Time to change our brand style guide–—again.

AI pet peeve: the listed personification of corporate departments as useful storytelling then a formulaic metaphor that sounds real but has no meaning whatsoever. "Legal says this, Product says that, Marketing buys a piñata, Executives eat cake. Soon enough——everyone's the Seventh Donkey."

"Writing a book like this requires an almost unreasonable belief that your thoughts deserve two hundred pages of someone else’s attention." ChatGPT said this to me. I feel both amused and attacked.

Almost all marketing is content work. Not all content work is marketing. If I had one workplace wish, it would be that companies understood this.

Write a 250-page textbook? Where do I sign up?! Write a 3-word headline? Kill me now.

AI detectors generally can't be trusted as reliable indicators, but given the prevalence of AI as a clumsy shortcut at all levels of society, this is hardly surprising, and deeply concerning.

Ah, summer! That magical time of year when your brain slows down to a delightful sludge and the symphony of concrete core drilling fills the air. #Summer #Comics #ThrowbackThursday

I sense that Gemini is about to make an embarrassing confession.

Karen Bennett: agencies should use AI for insight, not creative replacement #AI #Creativity #Marketing #Cannes2023 #AgencyLife

It reads your email, files your claims, and never asks permission — The privacy law of AI agents reut.rs/4p1bp2M

Being a content strategist in 2026 means that I mostly just post endlessly about artificial intelligence. Just like everyone else. So here's more of that. Communication Orchestration was made to be a human-centric methodology, but now agents also have a role to play. Many roles.

For employees to embrace AI, they have to be braced for it, too

Which firms strike it rich telling companies how to use AI models depends to a large extent on whether model-makers develop a better understanding of the nuances of modern business

Artificial intelligence has turned everyone into a creator. From music to literature, we tracked how the technology is changing different fields. Discover the full story. Register to read for free

The EU's AI Act Article 50 excites me. Mandatory oversight of certain AI content is going to be a boon for content professionals concerned about their employment futures. It won't be a silver bullet, but it reinforces the humanity, and hopefully brings back a semblance of quality.

Villages have fallen in love with short-form videos and chatbots

The fastest content approvals are the ones where the lead doesn't have to decide whether something is good, aligned in principle, or wise in the abstract. They are asked something much smaller: whether this work deviates from what was already agreed, and whether that deviation is acceptable.

Marketing has become creepy af. Maybe we do less of that, and more of this. entirely.com/perspectives...

FYI: ChatGPT launches conversion ads June 5. US programmatic CPMs up 34% #ChatGPT #DigitalMarketing #ProgrammaticAds #CPM #OpenAI

AI has taught me that "effectful" and "connectedly" are, in fact, words. They're not human words, but they are words.

Marketing has become creepy af. Maybe we do less of that, and more of this. entirely.com/perspectives...

Google warns: the software systems behind your marketing tools may not scale #GoogleIO #AIMarketing #SoftwareScaling #DigitalMarketing #MarketingTools

Your AI chatbot may be sharing your prompts with ad networks #AI #Chatbots #DataPrivacy #CyberSecurity #TechNews

I think I'm becoming addicted to vibe coding. I decide I have a problem in my life that I want solved, then suddenly 3 days have evaporated, my problem isn't solved, and I'm now building an enterprise-grade CMS. Then I get mad and quit when I see that I can't afford unlimited AI tokens or a server.