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Being a content strategist in 2026 means that I mostly just post endlessly about artificial intelligence. Just like everyone else. So here's more of that. Communication Orchestration was made to be a human-centric methodology, but now agents also have a role to play. Many roles.

open.substack.comOrchestration is the B2B Word of the Year in 2026Communication Orchestration is just one flavor of orchestration, but the popularity of the word signals a shift towards both human and agentic coordination.

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