Matt Wright 🤞

And, breath!!!

blog.cloudflare.comCloudflare and OpenAI: making AI discovery better for everyoneHow Cloudflare and OpenAI are working together to help AI find useful content, keep up with changes, and make fewer wasted requests – making the experience better for users and website owners alike.

Matt Wright 🤞 reposted

Lena

@lena-tech.bsky.social

Cloudflare says a July 2026 pilot with OpenAI surfaced hundreds of millions of previously unknown pages for ChatGPT's search index. 1/6

Matt Wright 🤞 reposted

Glenn Gabe

@glenngabe.bsky.social

More info from AccuRanker about Google poisoning the SERPs for scrapers and trackers. It's not good: "On the worst day 10/24 Google poisoned 40% of first desktop fetches. After our checks, 3.2% of the desktop keywords in our sample still had a swapped page 1." www.accuranker.com/blog/poisone...

Yas, yes I'd love a screenshot of this table. Thank you Cloudflare 😍... What options do you offer for merch?... Can I get the screenshot on a mug too?

Matt Wright 🤞 reposted

Andrew Optimisey

@optimisey.com

Welcome to #SEOPundayMonday, the new Bluesky hashtag game to bring a bit of fun to kick-off your week. Here's all you need to know to join in...

sistrix.comGEO Tactics Tested: What Really Gets Cited by AITable of contents, FAQ schema, llms.txt: which GEO tips hold up? Our study of 96,418 URLs shows what makes pages citable for ChatGPT, AI Mode and AI Overviews.

So which service is next to be screwed as a result of SerpAPI scrapers? 😜

Matt Wright 🤞 reposted

Dani Camarero

@dcamarero.bsky.social

🔎 What do pages cited by AI search have in common? SISTRIX analysed 48,527 cited pages from ChatGPT, AI Mode and AI Overviews, comparing each with a non-cited page from the same domain - GEO Tactics Tested: What Really Gets Cited by AI www.sistrix.com/blog/citatio...

seroundtable.com3 New Studies Suggest AI Visibility & Search Not Worth Investing InThere are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and conversions) when compared to Google Search.

On GEO and ChatGPT - I hate to say it, but a lot of my B2B clients get healthy and productive traffic from ChatGPT. It is not to be ignored, or treated as anything more than an opportunity like Linkedin.

Matt Wright 🤞 reposted

Barry Schwartz

@rustybrick.com

3 new studies show that AI visibility and AI search may not be worth investing in - via Marie Haynes Kevin Indig and SEO Works with a great summary video from Rand Fishkin

Matt Wright 🤞 reposted

Marie Haynes

@mariehaynes.bsky.social

I looked at 12 months of GA4 data across 100 sites (145M+ sessions). ChatGPT sent 0.62% of the traffic Google organic did. Google also drove 27x more conversions than all LLMs combined. GEO is a distraction. Here's where I think the real opportunity is: www.mariehaynes.com/geo-is-a-dis...

mariehaynes.comGEO is a distraction - Marie HaynesI looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this dataset, sessions from ChatGPT amounted to just 0.62% of the volume driven by G...

@teckhustlers.bsky.social

SEO Plugins: 'You will need the paid package to scale 301 redirects!!' Also SEO Plugins: 'I will import your scaled 301 redirects from your free redirect plugin, and we shall not talk about this episode again!!'

Matt Wright 🤞 reposted

Teck Hustlers

Google’s New /goto Redirect Is Quietly Breaking Rank Trackers and SEO Attribution Tools Google has rolled out a google.com/goto redirect layer on search result clicks that's complicating rank tracking, SERP APIs, and referrer-based attribution across the SEO tool industry, with some trackers now…

teckhustlers.comGoogle’s New /goto Redirect Is Quietly Breaking Rank Trackers and SEO Attribution ToolsGoogle has rolled out a google.com/goto redirect layer on search result clicks that's complicating rank tracking, SERP APIs, and referrer-based attribution across the SEO tool industry, with some trackers now needing hundreds of requests to reconstruct a single query's results.

nature.comIs this idea from AI or humans? A detector claims it can tellA tool called IdeaLens helps to judge whether concepts — rather than just writing — in scientific papers are AI-generated.

A tool called IdeaLens helps to judge whether concepts (rather than just writing) in scientific papers are AI-generated: www.nature.com/articles/d41...

markwilliamscook.substack.comWiretapping the SERP: Reverse Engineering Network DataA beginner’s guide to exploring browser network data to find exploits and figure out how systems like Google and ChatGPT are working behind the scenes.

Very much enjoying /badUIbattles on reddit www.reddit.com/r/t5_lpjvv/s...

Matt Wright 🤞 reposted

Full Fact

@fullfact.org

For 10 weeks, we asked five AI chatbots the same questions every day. None repeated the core misinformation they were tested on, but they reported proposals as law, quoted outdated figures and gave different answers on different days. Our first report: fullfact.org/ai-benchmark...

Matt Wright 🤞 reposted

Majestic

@majestic.com

Iva Jovanovic (@iva-jovanovic.com) believes that keeping your site structure clean and hierarchical, with descriptive internal link anchor text and an organised navigation menu, makes it easy for both users and Googlebot to find and understand every page. maj.to/3P8lHjF

Matt Wright 🤞 reposted

Arnout Hellemans

@hellemans.me

Most excellent writeup @markwilliamscook.com

Mark Williams-Cook@markwilliamscook.com

A beginner's guide on how to use Chrome network data to figure out bits and bobs on how Google/ChatGPT etc are working, including real-world examples, how I got value from them. markwilliamscook.substack.com/p/wiretappin... cc @metehan777.bsky.social @suganthan.bsky.social

Small business SEO reminder!: Super high volume content targeting may never be worth targeting if you are an SME e.g. big themes like 'Best coffee machine'. 🧵...

Anything that draws on real life experiences ensures that AI can never compete. So safe bets there are themes like: 'best coffee machines for modern living rooms' e.t.c.

Sadly the ship has sailed on the catch-all high volume content marketing era, but a new era of staying true to your customer interests is just opening, I promise!

Small business SEO reminder!: Super high volume content targeting may never be worth targeting if you are an SME e.g. big themes like 'Best coffee machine'. 🧵...

Google and others can now automate the writing of these high value commodity posts, especially when they are generalised ideas. So literally Google is capable of spitting out the 'best coffee machine' posts, merely based on online data synthesis.

The higher value blog posts for SMEs are now more a collection of niches (AKA non-commodity content) that would confuse AI when attempting to automate the workflow for these without actual legs, eyes and experiences!

Small business SEO reminder!: Super high volume content targeting may never be worth targeting if you are an SME e.g. big themes like 'Best coffee machine'. 🧵...

Sure, it's worth updating any posts that you have, and keeping things as unsale'sy as you can. You have nothing to lose there. But...

Cycling in 2026 with your children on the roads to school can often feel like a maritime freedom of navigation exercise. Drivers beware, I am in international waters under international law. 😆

@fedorovicius.bsky.social

Heck, where do you even find all the evil stuff these days?... can't it just be in 'Settings' > 'Evil Stuff'?

Matt Wright 🤞 reposted

Julius Fedorovicius

You probably already saw this in your feed today, but here's the video version. Google Tag and GTM are being merged. I walk through what's changing, how to migrate, and which settings to check. 👉 youtu.be/KwCFv_ekdfs #measure #googleanalytics #googletag #googletagmanager

Matt Wright 🤞 reposted

Julien Deneuville

@dii.je

Another @brightonseo.com masterclass done and dusted 😎 Thanks to everybody who attended! You can catch up my slides here: speakerdeck.com/diije/master... Now time to enjoy the rest of the event, and join the Frenchies gathering tonight 🥳

speakerdeck.comMasterclass: Advanced Technical SEO - BrightonSEO UK October 20261h20 to dive into Technical SEO in the age of AI: what do AI bots change in the ways we audit websites, common pitfalls to avoid, best practices and tip…

Annoying not to see Applebot on Cloudflare's AI Insights dash. I thought Applebot activity has spiked of late... radar.cloudflare.com/ai-insights?...

It's interesting to see plain text crawling grow though.

14% of the internet 404s?... or has a 400+ error statuses?!

wordpress.orgEdge ImagesTurbocharge your WordPress images by using an edge provider (like Cloudflare or Accelerated Domains) and optimizing your HTML markup.

Satellites on Fire uses data points to rapidly detect fires. It is one of my favourite uses of AI... app.satellitesonfire.com

Matt Wright 🤞 reposted

Jono Alderson

@jono.id

Just shipped a big update to my Edge Images WordPress plugin! Automatically transform image URLs and HTML markup to be ultra-performant, sized to fit, and avoid Cloudflare's unique-trandforms-per-month billing model (by localizing generated variants). wordpress.org/plugins/edge...

synthid.comSynthID Detector

In eCommerce?: Then "watch how you show up in ChatGPT's shopping results... That's where their index push is most visibly active" right now! Are you a local business?: "... Get [your local listings] right on Yelp and TripAdvisor... They are treated as licensed partners." peec.ai/blog/chatgpt...

Matt Wright 🤞 reposted

Sannidhi

@heysannidhi.bsky.social

Google launched a site to identify AI generated media — image, a video, or an audio clip. synthid.com #SEO #AI #Images #Video #Audio

Matt Wright 🤞 reposted

Chris Green SEO

@chris-green.net

At the heart of understanding AI search is understanding where the data is coming from. With ChatGPT, we’d suspected it was Google and Bing. But that has become MUCH more complex recently. 🧵 1/3

peec.aiChatGPT built its own search index - Peec AIChatGPT uses Google and Microsoft, but owns its own index Read more on the Peec AI blog.

I now panic when I write a search because I fear it will prompt an agent, and enact the search e.g. 'book a restaurant London', or "can it rain in London' 🫣

New metric day!

Glenn Gabe@glenngabe.bsky.social

Whoa, GSC is now telling site owners how many people are adding them as 'Preferred sources'. Just received a flurry of emails from Google. This would be cool to see *IN GSC*. :)

youtu.beThe Last Self-Made Formula 1 ChampionYouTube video by NTMShorts

"Pure stubbornness sometimes is all that matters in success". What a legend youtu.be/S2U5KKpKwpk?...

The reality of your budget for GEO...

Matt Wright 🤞 reposted

Glenn Gabe

@glenngabe.bsky.social

Great breakdown from Marie. Like I said yesterday, with all of the doc updates, and Google presentations from the past year, I feel like we are going to see a very big update from Google. And check the "Deceptive authorship" info that Marie covers. BEWARE. www.mariehaynes.com/main-content/

seerinteractive.comRe-imagining AI Visibility KPIs in a Query Fan Out worldWil Reynolds shares essential AI visibility KPIs for generative engine optimization campaigns. The old KPIs don't work and are too rooted in search.

I get scared when mentions become a core metric. It does gives us hope that there is an aspect of GEO work that is effective and worth scaling, but... www.seerinteractive.com/insights/ai-...

I came to learn, the hard way, that mentions and links, they are not able to be produced without the necessaries there to do so organically, etal, content/offerings that customers desire.

Wil definitely mentions this, and the caution of working with low tier publishers and influencers. But how does that translate well to SMEs with budget constraints?

I get scared when mentions become a core metric. It does gives us hope that there is an aspect of GEO work that is effective and worth scaling, but... www.seerinteractive.com/insights/ai-...

I was scaling, and things weren't perfectly rolled out. But in agency world, the rationale was locked. But the reality was a disconnect with strategy and client connection.

Agency thirst for factory line production destroyed the tactic, the client was never able to receive the work open heartedly. Ultimately, ways to mitigate failure in what felt like the right direction failed, mostly because of the thirst for agency commerce.

I get scared when mentions become a core metric. It does gives us hope that there is an aspect of GEO work that is effective and worth scaling, but... www.seerinteractive.com/insights/ai-...