Graphika

Organizations have never had more ways to know when something is happening online. Mentions rise. Sentiment shifts. A story gains traction. A new issue emerges. But seeing the signal isn’t the same as understanding what’s behind it.

Is the conversation contained or reaching audiences that matter? Who is shaping it? What narratives are gaining ground? And is the change significant enough to warrant attention? Narrative Intelligence connects those signals to the narratives, communities and relationships behind them.

A complaint about a $15,000 mechanical bird probably wasn’t on anyone’s crisis communications bingo card. But the Kelly Clarkson–Art of Play controversy showed how quickly a public feud can evolve into something bigger and how much can change as new audiences join the conversation: buff.ly/uNDLZNn

At Graphika, we’re tracking these dynamics through our Anatomy of Backlash framework: The Spark → The Carriers → The Narrative → The Crossover → The Turn → The Afterlife

Why do some controversies fade quickly while others develop into reputational issues? A spike in online conversation is only one signal. Understanding what’s actually happening means looking beneath the volume: what set the backlash off, who is carrying it, and what is changing its trajectory.

How are supporters of the Venezuelan criminal organization Tren de Aragua using TikTok to signal identity, glorify violence, and recruit across borders? Tren-ding on TikTok, Graphika's new report out today, examines 100 TikTok accounts displaying indicators of support for the group.

Russian influence operations are evolving ahead of the 2026 U.S. midterms, using AI-generated videos and bot networks to make fabricated content appear more popular than it really is. Graphika is featured in a new Bloomberg investigation examining the Russian state-backed Matryoshka operation.

The deep dive examines how the Russian state-backed Matryoshka operation is targeting U.S. candidates with fake videos and artificially inflated view counts. Graphika’s research helped corroborate and expand on the narratives identified in the investigation.

Spotting a potential digital threat is one thing. Understanding what you’re actually dealing with requires more context. A suspicious account or threatening post can be the first signal. But who’s behind it?

Russian-aligned influence operations are continuing to evolve ahead of the U.S. midterm elections, including a push from a Kremlin-linked operation known as Operation Overload or Matryoshka that often impersonates real news organizations to spread fabricated content. Read on for Graphika's insights.

In The New York Times, Graphika senior analyst Jean le Roux shares insights on these efforts, including a campaign that spread fabricated corruption allegations about Democratic Senators Cory Booker and John Hickenlooper.

A map doesn't tell you where to go. It shows you where you are, what's around you and the paths in between. That's how we think about the information environment at Graphika. Every organization already sits inside it, surrounded by its customers, the media, critics, investors and communities.

Graphika's AI World Model structures digital signals into a dynamic view of that landscape: the narratives gaining traction, the communities they reach and how those communities connect. It doesn't hand you a route. It gives you the terrain and context to decide how to move.

Did the Yandex data center strikes silence Russian bots? In recent days, viral posts claimed Ukrainian drone strikes on three data centers in Russia operated by the Russian technology company Yandex silenced Russian-run accounts in AfD, MAGA and Reform UK communities.

We tested each claim against our live mappings of thousands of geopolitical communities and against public Reddit counts. Graphika's data shows no notable changes among those communities and the episode shows the difficulty of assessing Russian influence operations in real time.

When an online conversation about your brand starts gaining traction, the instinct may be to respond quickly. But knowing when to respond starts with understanding what’s actually happening. A spike in negative posts doesn’t necessarily signal a reputation crisis.

In our blog Before You Respond: 5 Things Brands Need to Understand About Online Narratives, Graphika explores five questions for communications and marketing teams. It covers everything from identifying who’s driving a conversation to understanding how narratives spread and when they warrant action.

When an online conversation about your brand starts gaining traction, the instinct may be to respond quickly. But knowing when to respond starts with understanding what’s actually happening. A spike in negative posts doesn’t necessarily signal a reputation crisis.

In a new MoneyLion article, Graphika Senior Analyst Jean le Roux explains the common stages of romance scams and the red flags to watch for, from relationships that move unusually fast to unexpected investment opportunities and requests for money. Read the article for insights from Graphika.

Before you respond to a conversation about your brand, make sure you understand what’s happening. Here's five things brands should understand about online narratives, from how fast they spread to who is driving them, which communities they’re reaching, and whether the situation warrants a response.

Today, we’re introducing Decision Agents and Deep Research, new AI-powered capabilities built on Graphika’s proprietary AI World Model to help organizations investigate complex questions—and continuously understand what’s changing around them.

Together, Deep Research and Decision Agents create a continuous connection between investigation and ongoing intelligence — helping teams spend less time searching for what changed and more time understanding what it means. And this is just the beginning.

Today, we’re introducing Decision Agents and Deep Research, new AI-powered capabilities built on Graphika’s proprietary AI World Model to help organizations investigate complex questions—and continuously understand what’s changing around them.

AI can answer increasingly complex questions. But what happens after you stop asking? Our AI World Model structures actors, communities, relationships, narratives and momentum as they evolve, giving our AI the context to distinguish meaningful change from noise.

When an online narrative starts gaining momentum, the instinct may be to ask: “What should we say?” But the better first question might be: “Do we need to say anything yet?”

New intelligence from the Graphika Platform identifies a Russia-aligned influence operation targeting U.S. midterm candidates and German politicians with fabricated videos, manipulated news content and unverified claims of electoral fraud and corruption.

A viral conversation can look like public consensus from the outside. But look closer and you may find a very different picture. Graphika's Dr. Vladimir Barash explains why who is participating can be just as important as how many people are participating.