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Before you respond to a conversation about your brand, make sure you understand what’s happening. Here's five things brands should understand about online narratives, from how fast they spread to who is driving them, which communities they’re reaching, and whether the situation warrants a response.

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The key takeaway: Better context leads to more confident decisions. Review our checklist and watch the full video series: buff.ly/3cqeqzO #Graphika #CrisisMonitoring #BrandReputation #DecisionIntelligence #NarrativeIntelligence #StrategicCommunications #CrisisCommunications #AudienceIntelligence

buff.lyBefore You Respond: 5 Things to Know About Online Narratives | Graphika | GraphikaLearn how crisis monitoring, online reputation monitoring, and audience intelligence help brands assess online narratives and decide when to act.