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It's a really remarkable achievement that an essential piece of technical literacy has become: "You MUST ignore the first two inches of the Google result."

my wife googled “united airlines customer service” the other day and the AI summary seemed legit enough so she called the number that it listed. she got like 30 seconds into the call before they were asking for her BANK INFO. a scammer had gotten their number prominent enough that the AI grabbed it.

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Go back to what I learned in school in the early days - Use multiple search engines when researching information. I admit, it's a bit harder than back then, when you could use Ask Jeeves and AltaVista...

I answer the "info" emails for a state agency, and we have started getting emails that should go to state police or other agencies. When I tell them, they all say Google directed them to us. Minor inconvenience usually but sometimes it's urgent and we don't monitor 24/7. Not good, even just once...

Why would you do this anyway? Visit a company's website? Isn't the first instinct to disbelieve such posts as what was once called urban myths?

That thought did just cross my mind. However, it is definitely the case that, looking something up for my son's homework last night, I pointed to the big AI result at the top and said "you can't trust that" and he already knew. From Google's perspective, this seems less than ideal.

Looking for the company's website isn't easy either. When looking up HVAC or plumbing equipment by the manufacturer name, it can be 3 pages in before I find their website. Not all the garbage sites are sellers of similar, either.

google and twitter trajectories of crapness are similar, just one has managed it under-remarked, as they don't have a cryptofacist conspiracist cheerleading them. I keep looking for the upgrade button that would let me buy 'real' search results without the advertising/boosted stuff.

To go so quickly from where seeing people use a search engine other than google made them seem a bit obsessive to switching devices over to DuckDuckGo to avoid AI and "wouldn't you prefer to use our app?" spam, a truly spectacular piece of corporate slamming-your-bollocks-in-a-car-door for clout.

Putting -ai on the end of your search term stops the AI crap at the top of Google coming up. The only downside is it will also remove genuine results that mention AI.

20 years ago in the heyday of banner ads we put the search box at the top of Technorati. People literally didn't see it in ux testing. They skipped that inch of the desktop page where banners went. We put a Technorati logo in the banner hole, moved the search box down and suddenly it was seen & used

It's been quite remarkable watching the decline of Google (and Youtube and so many others) since they started obsessing over AI as their solution to all the problems they never had before AI. It's like watching a giant corporation slowly die in real time from self-inflicted wounds.

Concern that they would be left behind by an AI competitor so both promoting it in a suboptimal way, and diverting resources from what has to be a continuous effort to protect against scammers (the detecting of whom might have been a more productive use of AI)

What’s even more remarkable is that most people don’t even consciously do it. Ad blindness extends to all the clutter at the top of search results, people instinctively don’t trust it and regardless of what Google put up there, CTR for the first organic result is always higher.

Same with Reddit. A mixed bag of information but I tend to append Reddit to most of my search queries as it’s the only way to get half reliable results. Google maps seems even worse than their general search for providing misinformation.

Difficult & Problematic@fladdle.bsky.social

“The results are fascinating. It’s essentially Google, minus the crap…by adding a URL parameter to your search—in this case, “udm=14”—you can get directly to the Web results in a search.” Results minus #LLM guesses.