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I imagine for them it's comparatively cheap advertising targeting game devs, similar to the Jetbrains sponsor. And why not also earn some good will in the process? Better than paying for AdSense imo.

Yeah, they already have bindings for unity for example, so they can say they can broadly say they are geared for game devs in general. It's the broad platform play for SaaS horizontal growth (I'm personally a fan of sentry fwiw and will likely look into their Godot plugin)

Their sponsorship was a one-year commitment, which has now run its course. We’re still in touch and thankful for their collaboration.