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Nope. That ring is $18. If it was in error, they can change if AFTER they honor the price they told you.

did they change the ad?

I’m not sure, I might email and ask honestly because this is really bugging me

if the ad is wrong, they should either honor or correct it - if neither, then that's a red flag for a store

I had an issue with a coffee bean subscription place charging me $hundreds for shipping which should have been free. They ignored emails and eventually I went to the NYS Division of Consumer Protection and within a couple of weeks it was fixed. Might be worth contacting your state’s equivalent.

I hope they enjoy not selling the ring. That’s quite a price difference. But if you were in the shop I worked at and I confirmed the lower price was the mistake, that’s what you’d get. I have that sort of flexibility on occasion.

Well see now that’s exactly the question, because the ring is $45 originally, so it is somewhat tempting to buy it at $31, but now I’m miffed so I am not gonna buy it on principle! Plus after shipping and taxes the ring becomes $40 anyway!!

Does that rub anyone else the wrong way or just me? There was a comment on the ad that said the prices were inaccurate too. It just feels like baiting honestly, or false advertising I guess. Irks me.

Technically, if they sent the advertisement with a listed price, then they have to honor it.

Report them for false advertising.