Ria =ᗢ=

Ranting to my partner about how I'm trying to apply a GUI to my brain, to help better systematise my thoughts and feelings. His takeaway is: "hehehehe gooey brain".

Hoping everyone who celebrated had a Merry Christmas. My mum is visiting me in NZ (for the first time!), and we spent the day at the beach whale watching and sun bathing 🥰

Ooh, we’re going back to 90s SEO. Fun. www.theguardian.com/technology/2...

Jaedong has a new bow tie for the holidays. Dapper young lad.

Called it 🤣🤣🤣

New passport has arrived! Not only can I now leave the country, I can come back home without airport staff in Bali needing to make several phone calls to NZ immigration 🙃

Nevermind Xmas. Philomena Cunk's return to Netflix next week has given my life meaning.

"The fourth, and I suspect, last core update of the 2024 year." - @rustybrick.com's Famous Last Words 😬 (go on, googs, give us anuvvaa 🤪)

Listening to @buckbee.bsky.social talking about Knowatoa and the ways in which we should be shifting how we think about SEO in an AI landscape. In a world of moving goal posts, just defining our SPECIFIC goal posts so that we can track them over time is A START. open.spotify.com/episode/1rRV...

Does everyone agency-side just fold in AI/LLM considerations into their SEO audits etc now? Or are these just like whole new products sold to clients?

If it ain't broke… A Google homepage for every month since its launch. Screenshots courtesy of the Internet Archive which helps preserve the internet.

Results from experiment posting the same link on 4 social media platforms: 1) Threads sent the most traffic per follower, followed by Bluesky and LinkedIn 2) Bluesky = highest engagement Will repeat experiment to better account for Direct traffic/bots + use a more engaging post

Oh, Wellington...

This AI arms race is so pervasive atm. Clients are like "this agency says they can do XYZ with AI, why aren't we doing that?". Where XYZ is like a different made-up thing every time. Maybe SEO has been getting too cushty, but it's getting harder to NOT rip people off on new and shiny things.

A must watch video presentation from Mark Williams-Cook about Conceptual Models of SEO and Google Exploits, sharing what he and his team discovered through a Google endpoint, going through site quality, classification of queries and more! Watch it here: www.youtube.com/watch?v=_AQ9...

Brand is an easy signal for Google to reward At every turn over the past 15 years they've refined and relied heavier on brand until it broke Rewarding authentic experiences and creation? That's a bigger challenge I hope they crack it as small publishers go broke viatravelers.com/how-google-s...

Then stop renaming my primary category 😭

Such a good roundup of trend reports for 2025, and thank you @carlhendy.com for putting together the SEO TL;DR! 🙌

Wonder what was so messed up in the November core update that they're having to fix it in a December core update ahaha

mfw when the account manager books in a technical SEO client meeting for 8.30am the morning after the work Xmas party 😐

could you elaborate? no, I forgot what I just said

Gave a colleague an Xmas present this morning of 100gb of storage space on their Macbook 🎁 By deleting 100gb of old crawl data that they didn't even know they had lol

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

Just completed this 2025 SEO Tools Survey. If you use any SEO tools, you should too!! (Because I want to know what everyone is using these days 😁) webmarketingschool.com/best-seo-too...

Not to mention the longer the query, the harder the keyword research! The shifts in search behaviour has made me re-evaluate how we should be sizing "search markets". Search volumes are feeling less and less accurate.

Encouraging news about #GenZ In the UK we’ve seen the kids turn their backs on smartphones as traditional hand held entertainment makes a comeback. It’s a joy to witness 💜

I would play the shit out of this game 😩

I don't think we talk enough about Mirena is a low-dosage hormonal IUD that lasts up to two presidential election cycles

This is such a great idea! 😍 So many non-SEO books that mention SEO or have SEO implications. I recently read Filterworld, and it has been on my mind from an SEO perspective... Anyone else have any books they would recommend that fall into a similar category?

Well, I was DIYing a lampshade on the couch, but I must have looked too irresistably cosy...

Your indexing problems will fall into one of three groups: - poor SEO directives (sitemaps) - low content quality - processing issues Jes Scholz #seoconbali2024

I may be a simpleton, but a search function, within wherever it appears, equals an opportunity. Internal or third party. ∴ SEO. Call it what you like pal, it's SEO. We've done this one a few times over the past 20 years

Anyone have any tips for crawling a subreddit with @screamingfrog.co.uk? 👉👈

Welp, the bots are well and truly here. Wolves in sheep's clothing at this stage.

Got way too excited in a client meeting this morning around their team finally going to start working on sitemaps. Literally got told to touch grass 😭😆 (nah, I know they said it with love 🫶)

Seeking Work My biggest client project, is coming to a close. While I have a few audits in the pipeline, this is my single biggest income source and I need to replace it. I am open to audits, consulting, even an in-house job managing SEO or doing audits and related work in an agency.

#SpotifyWrapped is so weird. It's like, "here's your top artist of the year!" - some random band I discovered last week. Also just a good reminder that I keep paying for something I barely use.

If SEOs looked like their search behavior…

So about ten years ago I found a small network of bots on Reddit dedicated to spreading hate. The thing about it is that these weren't even responding to political topics - they were just responding to random keywords with insults and hate. The same bots are now here. You should understand why. 🧵

WANTED: 🥝🦘 Looking to connect with other SEOs in New Zealand (Australia can hang too). I know there are like 12 of us in this corner of the world. So make yourselves known, and I can put an SEO starter pack together for us NZ & AUS folks to connect over TimTams and search engines! Tag your mates!

Great reminder to think before you post that pic. Doxxing has gotten a whole lot easier, but also what is it that you want companies to be learning about you? Why would this not eventually be used for audience segmentation and marketing?

ngl I find this so depressing. Don't get me wrong. Great insights, appreciate the research that has gone into this... But I don't like how this reflects us as a society 🙃