Rachel Sterling

Reveal Day is here! We applied for 216 new domain extensions in ICANN's Next Round, the first chance since 2012 to add top-level domains to the internet. Our applications range from broad to narrowly focused, giving distinct audiences a name that fits. https://bwnews.pr/4rUxzoS

The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found: 85% of .ai/.pro/.global startups got their exact brand match. Startups aren't compromising. The old "you need .com to be credible" rule? Dead.

There are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language. CODI is on a path to make this vision a reality. Give us a follow for more info 👇 #UADay2025 #Internet4All

As social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences. I say more about the power of developing your own #website and investing in a personal #domain in here 👇

There’s almost too much news to process this week so I keep reminding myself of this one fact: There are two parts of #FAFO. If we don’t experience the find out part we’ll never stop fucking around.

As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences. It’s time to invest in #websites again 🤓

Back in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA. In my process to rebuild, I assembled information that some may find valuable right now. I posted recommendations on threads - you can find them here:

With the year coming to an end, six CMOs and CEOs explore innovations and trends that will shape #marketing success in 2025. 💡 Be sure to check out trend number 2️⃣ from our very own CMO, @racsterls.bio: www.martechcube.com/marketing-tr... #domains #domainnames

I think society is too jaded for Superman. But we’ll show up for Krypto.

Algorithms are wild: My Bluesky is all Trump/Elon are evil hot takes My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant And my Threads is wall to wall coverage of the Scotts Valley tornado

Thoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down

I said words. @venturebeat.com published them.

Someone took the tsunami warning too seriously

Was that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!! If you're a LinkedIn Premium member, please check your inboxes for details

Feels like the right time to remind y'all of this dystopian gem from 2015 www.newyorker.com/magazine/201...

ugh just googling years of lead and realizing yup that sounds about right

Truly fascinating conclusion about the reduction of visibility at X

If you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile. Instructions are here www.name.com/blog/how-to-...

I chose violence

Made it from the Bay Area to LA in 6 hours flat the Wednesday before Thanksgiving ask me anything

Gently bumping this to the top of your timelines: The @name.com team is offering domain deals and a super simple integration to use that domain as your Bluesky handle 👇🏼

On threads every post is #Wicked is a tale about a man who gaslights an entire land into believing a woman with different skin color is the enemy because she reveals his plot to strip away the rights of a group and I’m thinking maybe things would be different if this movie was released in October

If someone tells you to smile, tell them to be more pleasing.

Ugh - torture

How I feel with a custom url username

I now need to know everything that caused this error

How can brands make a lasting impression on their customers? It's all in leveraging details. 💡 @racsterls.bio, CMO of @identitydigital.social, discusses how brands can use details to pack a punch and boost memorability. Learn more: www.entrepreneur.com/growing-a-bu... #domains #marketing

💯 serious question that Bluesky feels uniquely equipped to answer: My dog has fallen in love with my husband. I feed her. I walk her. I trained her. But I am now invisible to her when my husband is home. Open to all suggestions as I'm drowning in a bottomless pool of unreasonable jealousy.

All the best of the best follows are here 👇🏼

Naomi Beinart, 16: "We girls woke up to a country that would rather elect a man found liable for sexual abuse than a woman...Where the body I haven’t fully grown into may no longer be under my control. The boys, it seemed to me, just woke up on a Wednesday."

The key to verification here is attaching your domain

I tried watching SNL - and I’m just not ready to laugh at any of this yet. Anyone else in the same boat?

Can someone explain to me how I can fly to and from Istanbul in under a week without jet lag but daylight saving time totally wrecks me?

i am not tech savvy enough to make a feed, but decided to test out making a starter pack. here are some business/tech journalists, bc i can't seem to find a feed with a lot of them in one place: go.bsky.app/M2y5VJU

İstanbul goes hard on olives, coffee, cats, and bidets 10/10 no notes

Top reason to invest in a #domain that accurately describes your personal brand - this is the future for decentralized platforms👇🏼

So is everyone here now because my notifications are bonkers

Female founders and industry trailblazers: Are you ready to propel your business toward success? Consider the power of using a unique web address. ⭐💪 @racsterls.bio, CMO of Identity Digital, discusses the benefits of descriptive #domains: www.bizjournals.com/bizwomen/new... #domainnames

This is the perfect thing to listen to on 3x speed while emptying your dishwasher - at least that’s what my husband told me Go buy some #domains today

Want to know what's happening with the future of digital identities? I know the answer is yes cause y'all are using domains here every day. Come join us in Austin June 4-7 at #Namescon!

What do Super Bowl ads, competitive fishing, and marketing have in common? Our CMO, @racsterls.bio. 🎣 We know we reeled you in with that bait. Learn more about Rach here: www.marketingbrew.com/stories/2024...