Plausible Analytics

A little over a month since we shared this, and we've now reached 22,000 paying subscribers! Still no sales team, but plenty of people helping us spread the word. Thank you all for the support! 💜

We're an analytics company, but we don't track how you interact with our emails. No open tracking. No click tracking. No invisible tracking pixels. This goes for both our transactional emails and newsletters. Privacy isn't just something we build into our product. It's how we operate.

How do we show city-level stats, without compromising on privacy? ✅ Geolocation lookup is done server-side ✅ MaxMind (our data provider) never sees the IP ✅ No raw IPs in our database, logs, or on disk ✅ We store only country, region, and city You get detailed stats. Your visitors keep privacy.

We have moved the "Save as segment" option out of the dropdown, & put it right next to your filters. Why? Because that's where you are when you think, "I'll want to see this view again!" Just click the star to save your current combination of filters as a segment. Tiny move, but more intuitive!

After funnels, we've redesigned our Filters. The new design makes exploring and segmenting your analytics more intuitive: → Cleaner layout → Easier navigation → Smoother everyday workflow Live on all dashboards. We hope you like it! 💜

Stripe uses Plausible for their web analytics. Another good example proving that simple, privacy-friendly analytics isn't just for small websites.

We're now the web analytics partner to Mozilla! Mozilla has played an important role in building a healthier, more open and private web, and we're grateful to the Mozilla team for trusting Plausible.

In the last few weeks, Plausible has kept 4 billion bot visits out of your dashboards. All the filtering happens automatically in the background to ensure your analytics show real, human visits and not bots.

Now you can see your revenue in funnels! See how many visitors completed a defined journey, how much revenue they generated, and the average revenue per visitor. Our goal: make sophisticated funnel analysis feel like normal web analytics.

Funnels have gotten another major upgrade: Earlier, you could only see funnels for a selected time range. Now, you can also compare them (each individual step) across different time ranges. Just enable comparison in the date range selector, and see how funnels perform through any custom range.

Plausible funnels before: a basic bar chart & info. Now: ✓ Cleaner visual layout ✓ Easier to scan ✓ gives more useful info at a glance You see what percentage of visitors reached each step, how many continued, and how many dropped off. The gray area visualizes the drop-offs. What do you think?

@home-assistant.io, one of the most popular open-source projects, is using Plausible web analytics across all its websites. 😍

You don't need a hidden business model if you can keep a simple, clear relationship with your customers. You pay for a product. We build the product for you. We don’t need to monetize the personal data of the people visiting your website, and make the economics work. A happy Plausible subscriber:

Patience + trust in the process play a role here too. It took us 324 days to reach $400 MRR. Not $400k. $400. Another 9 months: $10k MRR. And 3 years after launching: $1M ARR. Today, more than 20k teams pay for Plausible. Still open-source. Still fully user-supported.

Customers make an open-source business financially stable, not donations. We tried to fund Plausible through donations. In 6 months, we got 6 donations. $5 each. $30 total. In the same 6 months, paid subscriptions grew from $400 to $8,500 MRR. Open source needs a business model, not a tip jar.

Two analytics companies. Two data policies. Google: “...measure the effectiveness of advertising... and personalize content and ads...” Plausible: “Your data is not used for advertising, profiling or monetization.” Privacy isn’t a setting. It starts with the business model.

Schrems I ended Safe Harbour in 2015. Schrems II ended Privacy Shield in 2020. noyb is preparing what could become Schrems III against the EU-US Data Privacy Framework & asked the Commission to withdraw it. GA uses it for EU-US transfers. Plausible keeps visitor data in the EU on EU-owned infra.

One July number we left out: 4,248 trial signups, our third-best month ever. That’s the final point on the chart. The chart isn't a mockup. It's our real, public dashboard. You can follow the August numbers live here: plausible.io/plausible.io

While indie hacker Twitter debated whether SaaS is dying, our July: • $22.2k in new MRR, our best month ever • MRR up 28.5% year over year • 20,183 paying subscribers AI may have made products easy to clone. Ours has been open source and free to clone since 2019. The code was never the moat.

It's always nice when someone describes your product exactly the way you hoped they'd experience it. 🤍

20,000+ teams now pay for Plausible! 🎉 That's 20,000 teams who looked at the free option and decided their visitors' privacy mattered more. We're grateful to everyone who's chosen Plausible. Thank you. 🙏

Plausible dashboards are private by default. But if you want to be transparent, you can make your stats public with a toggle. Great for open startups, indie projects, public communities, and anyone who wants to share what’s happening. Private by default. Public when you choose.

Our landing pages look just like our blog posts. Text-first. No fancy layouts. No animations. Yet, they work the way we want them to. Helpful messaging beats trendy design when people actually need what you offer. If they don't get it from reading, scrolling through animations won't help either.