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You can track ad performance without tracking people. Click a Google or Microsoft ad and the landing URL includes: `?gclid=...` `?msclkid=...` Those are unique click identifiers. Useful for attribution, but they create GDPR concerns when collected without consent. How Plausible handles this?

Plausible strips the unique ID automatically and keeps what you actually need: the traffic source. You can still view and filter clicks from Google Ads or Microsoft Ads. ✅ No personal identifier stored ✅ Campaign insights preserved ✅ No extra privacy toggles needed

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