Matthew Broberg

I want to rant on ProdOps / POM and infra platform product management. Who’s having interesting discussions at either intersection these days?

AI can't do what I do I have no idea what I'm doing

Friction is a product feature, it's just not always aligned to the user need. Here's my quick reflection on when and where these tactics are used and why I'm committed to never "sludging" a user. mbbroberg.fun/articles/fri...

The framing of agents-as-people makes me uneasy; it blurs where responsibility actually sits. But that instinct can’t become a reason to miss something genuinely transformative. So here’s my next frontier. mbbroberg.fun/garden/explo...

AI as we know it today is unlike any technology shift I’ve lived through. Here's where I'm at in my curiosity about it. mbbroberg.fun/garden/when-...

A friend asked why I'm still such a fan of Lean mindset in product development, so I wrote it up mbbroberg.fun/articles/con...

Obsidian + Claude is an incredible combination. Here's my evolving root claude file with a focus on writing and knowledge management. I'd love tips from others exploring this space. mbbroberg.fun/garden/root-...

"We just need to execute better" is the most dangerous phrase in product management. Here's a little about why.

clawdbot is the ai assistant I've been dreaming of clawd.bot

Protests happen, but most of what is happening in Minneapolis isn’t protesting. More accurate terms: - observers - witnesses - volunteers - neighbors - residents - people

In solidarity with today's ICE OUT OF MINNESOTA blackout, MinnMax is donating $1 to the Immigrant Law Center of Minnesota for every share of this Bluesky post for the next hour.

@lookitup.baby are any donations needed in in space you’re in? I’m helping distribute some from uptown. Lots of food, diapers, etc. Excuse the out of the blue but thought of you

Make it viral.

ICE killed a member of our community today. ICE showed up at my kid’s daycare today. ICE is bragging about the number of families they’ve torn apart in a matter of days, and promising that their campaign of terror isn’t done.

Job hunting is particularly dissatisfying for so many people right now. This guide on auditing the search thoughtfully is resonating with some folks and I hope it continues to help. mbbroberg.fun/articles/how...

When we try to formalize a neuron computationally, we don't translate biology into code—we perform a violent collapse. www.ocrampal.com/what-a-neuro... #philosophy #science #psychology #AI #intelligence #physics #biology #philmind #philsci #philsky #philpsy #neurosky #neuroskyence

I've been tinkering with AI coding agents lately and had an aha moment. The value comes from the shift in how I think because of how fast I can flow. More on that and the power of an "enhance prompt" feature: mbbroberg.fun/articles/fal...

Target friends on the lookout, check out the #KubeCon job board 💙

Pumped to hear @nimbinatus.bsky.social’s thoughts on AI at the @augmentcode.com booth (1422) #kubecon

@aparker.io hey I’d love to catch up — where are you hanging out today?

@rstephens.me great to see you (and your awesome @ashley.dev earrings) again 👋

Hey @bryanl.dev! Call out to your talk from a couple of years ago talking about being inspired by rails. Keynote at #KubeCon from Joseph Sandoval from Adobe.

Logged into #KubeCon with Sched and got some serious nostalgia. This will be 10 years since my first attendance (the little event at OSCON) and 9th Kube-adjacent event I've attended. Mind blowing.

:: taps the microphone :: Cool cool, this is still on. Hit me up if you'll be at #KubeCon! I miss my tribe and excited to see many of you.

And just like that... I'm registered for KubeCon next week! I'll be freelancing, spending time at the @augmentcode.com booth (and you should too)! There's still time to register and I'd love to see you there: register.linuxfoundation.org/kubecon-clou... #KubeCon #CloudNativeCon

Hallucinations are a feature. LLMs contribute probabilistic creativity. Tools contribute deterministic certainty. Agents combine these in a loop. @adamhjk.me #o11yDay

Putting all your controllers in one directory and your views in another Is like putting the cortisone and hemorrhoid cream in the drawer with toothpaste because they're all tubes.

It’s been a min since I contributed but it’s still been one of the most rewarding parts of my open source experience. #cncf contribcard.cncf.io/mbbroberg

I found this so beautiful @charity.wtf. Thank you. charity.wtf/2025/07/09/t...

Cloudflare’s new “Pay per Crawl” lets sites charge AI bots for scraping, and it’ll block AI crawlers by default on new sites. The current model is unsustainable and I expect the best content on the web to eventually be paywalled for both humans and bots besides a few large ad supported platforms.

We anticipated this exactly: "I've seen a lot of posts that say, oh my gosh, this paper shows that the brain's ability to form new connections is damaged. That is not at all what connectivity means, right?" @analog-ashley.bsky.social: "No, no, no, no." www.changetechnically.fyi/2396236/epis...

I've been working through a series of posts on how Team Topologies connects to my approach to product thinking. I've got 11 and counting, so I organized them into a map of content here. I'd love to hear if any are helpful to others. mbbroberg.fun/garden/team-...

@kaeawc.bsky.social great talk!

💔

A tragic day in Minnesota, a terrifying example for us all

New shirt 🏳️‍⚧️ 🐅

Just said "Conway's Law rules everything around me" and got smirks & head nods all around.

Agents are the new coal I'm trying on a new hot take and I like it. en.wikipedia.org/wiki/Jevons_...

📊 Essential rituals for tracking and sharing results vs goals 🤝 Ways to handle missed goals constructively 💪 Tips for helping teams be accountable, not just holding them accountable Real examples include: 📑 Homebase's "Monday night data meeting" that draws in cross-functional teams

Claude just updated its model and it's amazing. Check it out and use my refer link if you're into it claude.ai/referral/mHe...

@safety.bsky.app @support.bsky.team ok I’m officially getting swamped with trash political accounts that are clearly fake. Is there a policy or practice of banning them? It’s been a 100+ in the last week.

I have a terrible product talk idea: Show me on the ladder where it hurts: visualizing product language and OKR practices for alignment and sanity

I realized something recently, which is that we're building AI tools completely backwards. While I was aware that there's some de-skilling happening already, I finally clicked a bunch of pieces together and decided to write this to talk about how we can do *better* hazelweakly.me/blog/stop-bu...