Luke Jordan

Luke Jordan

@lrjordan.com

Co-founder, Financial Interest. Changing personal finance in the UK with YouTuber Damien Talks Money.

473 followers30 following87 posts

Luke Jordan reposted

You're at a business event. ~1% of the attendees have (intentionally) shit themselves, and are waiting for you to ask them about the smell. This is how it feels to use LinkedIn.

🚨PR PEOPLE🚨 Who's the best person to hire for press mentions and backlinks? Newsjacking, expert input, features, maybe creative stuff idk UK preferred 🌍

Luke Jordan reposted

I'm so sorry I can't stop laughing. OpenAI, the company built on stealing literally the entire internet, is crying because DeepSeek may have trained on the outputs from ChatGPT. They're crying their eyes out. What a bunch of hypocritical little babies. Cry more, freaks. www.ft.com/content/a0df...

this is WILD i asked Claude to check a writer's article for plagiarism it listed multiple examples + the sites it had plagiarised so i asked for links to check for myself... and the AI admitted it just "made assumptions of plagiarism and stated them as facts" ??????

Luke Jordan reposted

Welp, that sucks The latest algorithm update has finished rolling out and now I owe traffic back to Google

"YouTube sees this feature as the first step toward making it easier for creators who want companies to train AI on their videos, and perhaps be compensated for that training." Why would people opt in on the basis that they'd perhaps, maybe, be compensated one day in the future?

Glenn Gabe@glenngabe.bsky.social

"Third-party training" -> YouTube adds a tool to let creators authorize third parties, including Amazon, Anthropic, Apple, Meta, Microsoft, and OpenAI to train AI models on their videos "From a new setting w/in YouTube Studio creators will be able to opt in to this new feature..."

A very small amount of people are like tidal waves. You can try to become one, or you can learn to ride along. Most people are like the beach. They just sit watching everyone else's wave, and it makes them wet when they crash.

Luke Jordan reposted

NEW: I've finished four weeks of research into the latest startup revenues and trending business ideas. If you know me you know I put my all into these and want to share a ton of insights (free). No ads. No aff links. Just the biggest updates from the past month. Gaps .com 🤝

This is the cheat code for a successful business (but maybe not an enjoyable life for those around you)

Luke Jordan@lrjordan.com

Sigh, I've reached peak "anything but working feels unproductive" again

My X engagement has officially passed away, RIP ⚰️ 9,000+ followers and tweet liked by accounts with ~25,000 combined followers...689 views and that's one of my recent top performers 😂

The power of shiny object syndrome is so crazy to me Like, sure, I could earn £1m from my current project, BUT WHAT ABOUT THIS OTHER IDEA THAT COULD EARN YOU £10k??

I've been binging 'Ghost Town Living' on YT; fascinating how the mining industry thrives massively for such short periods of time, and then...nothing. Everyone leaves. It reminds me of blogging...and tweeting about it

I started a gaming site. It blew up, then crashed. From just me to a team of 30 and back down again...except for one hire I didn't even advertise for. I got a special feeling after receiving an application one day and took a chance. We didn't do video reviews...but then we did. And it worked.

It just makes me happy to realise the business wasn't all for nothing Some writers went to work for top sites like Dexerto One creator came to work with me on my current project & people love the only content the 'site' still puts out It's not massively profitable but at least it's still running

Are digital PR linkbuilding campaigns still a thing? As in, the idea of creating a viral asset, doing outreach and getting links? Or did everything change?

Every time I think Google can't possibly get worse I'm left holding a whole tray of their beers

Glenn Gabe@glenngabe.bsky.social

Is YouTube important for you? I'm now consistently seeing this across accounts, and via incognito. Clicking YouTube videos in the 10-blue links triggers the "In this video" feature in the SERPs (you are NOT taken to YouTube). Instead, the video opens up a new screen in the SERPs with the video...

Taking traffic away from big sites that didn't deserve it is great but it's gotta be redistributed to the sites that do deserve it. Currently, Google are using various updates to continually reduce traffic to EVERYONE - other than their own AI results that they stole from the sites they now punish.

When you treat SEO 100% as a bonus it completely reshapes how you approach content Minimal keyword research. No "time on page" boosting. Just value for your audience But it can still rank (in very competitive niches)

Genuine question. Have any large publishers been hit with a Site Reputation Abuse penalty that weren't, y'know...abusing their reputation? With misleading reviews of products they'd never seen let alone tested? Would love to see examples!

Luke Jordan@lrjordan.com

Are there examples where these sites with long histories have been hit despite reviewing products they've actually tested? If it's just a long track record of churning out rehashed roundups of untested products, that's arguably worse than those new to the game - though the timing is a bit mean.

Regardless of whether timing was harsh, these were the world's biggest sites pumping the internet full of low quality reviews of products they'd never seen in their life; cashing in at the expense of millions of readers Yet to see sites that didn't deserve it (but please send if you have examples!)

Spent the last 3-4 years constantly jugging way too many tasks. Finally tick one off. Phew! Time to focus. *My brain* Why don't you just...spin another plate

Income, simplified: Lowest pay: follows instructions Slightly higher pay: "here's why this won't work" Huge increase on pay: "here's how to make this work"

Give 100 businesses to a really talented SEO and they'll grow traffic and revenue to 99 of them Who cares if that comes from feel or real?

Josh Pigford@joshpigford.com

i’m increasingly convinced literally no one knows what they’re talking about with SEO. guesses and hypotheses? sure. but actual factual knowledge? absolutely no one.

Also, like with science, hypotheses get tested but yes lots of SEOs do rubber stamp correlations as causations way too frivolously, especially these days when we're all desperate for answers

YouTube changed so you can no longer hide Shorts on the home page Pretty annoying as someone that would immediately hide them every time they appeared (only to receive a notification saying they'd show them again in 30 days time, then repeat) I get my brainrot from X, not shortform video

The most common agency SEO mistake: confusing your wins with client wins. "We made this fun thing!" "We got 20 links!" "We got featured on the BBC!" Clients care about their bottom line. They've hired you to increase it. Talk to them about metrics their bosses will understand.

Luke Jordan reposted

The process for starting a successful blog has flipped. Here's my new blueprint: 1. Find an untapped or underserved niche 2. Create resources that lots of people find valuable 3. Trade your resources for ability to contact (emails) 4. Use email sequence to send content directly & monetise