Johan Ugander reposted
Side benefit of this idea: I can direct prospectives to less established faculty they might not be aware of
Show proof that you aren't just spamming. Crazy idea: put on your webpage a list of professors that you contact; no more than 10-15 names. Refer to it in your email. Those names better be in an area close to mine. This is an assessment signal of interest/commitment in me AND the research area.