Interesting development to an interesting story. It would be very on-brand for 2026 if this ends up being just another tawdry grift.
We were investigating Wedgewood for faking their data and emailed them for comment this morning, ahead of publishing the findings tomorrow. They are now trying to cover up their fraud with the "we were doing a social experiment" excuse. Full story here: blog.fiftyplusone.news/p/fiftypluso...