Email Markup Consortium

Email Markup Consortium

@emailmarkup.org

Working to improve the accessibility, user experience, performance, consistency, and reliability of email markup

56 followers10 following30 posts

100% triggered at least one automated accessibility failure. These findings indicate that platform defaults and generated markup have enormous influence over accessibility outcomes at scale.

While developers play a role here, the reality is this is a systemic ecosystem problem across senders, tooling and email clients. Accessibility needs to become part of the authoring and QA process itself, rather than a post-build checklist.

In 2022, we began our Data Collection project with a clear vision for how this data could benefit the ecosystem starting with our annual accessibility reports. Today, we’re excited to announce the next major step in that vision: The Email Markup Database emailmarkup.org/en/blog/2025...

emailmarkup.orgAnnouncing the Email Markup Database | Email Markup ConsortiumA comprehensive, continuously updated repository of how real-world emails are built. Real usage metrics from real emails covering HTML and CSS features, external assets and more.

Proton Mail (@proton.me) noticed that some of their data on "Can I Email?" was outdated, and took the initiative to update it themselves. As a result, our 2025 Accessibility Report now reflects a much more accurate picture of Proton Mail’s strong accessibility support.

Our latest blog post explores how preview text could be standardized using a metadata-based solution, which aligns with how Google's Gmail and Yahoo Mail already support Schema structured data in emails today. emailmarkup.org/en/blog/2025... #Interoperability #standards #EmailClients

emailmarkup.orgHow email clients can improve preview text with one simple tag | Email Markup ConsortiumEmail clients can improve preview text by supporting a standard HTML meta tag; no hacks needed.

Respecting user preferences is a basic accessibility principle, but Google's Gmail makes it nearly impossible for developers to do this. Email clients should enable developers to query the user's system or browser-level settings, like reduced motion or color scheme.

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This isn't just a missed feature; it's a barrier. It may even have legal implications. Email clients are disregarding OS-level accessibility settings, and forcing users to endure experiences that may be uncomfortable and harmful. Impacting the sender's the ability to communicate with their audience

Respecting user preferences is a basic accessibility principle, but Google's Gmail makes it nearly impossible for developers to do this. Email clients should enable developers to query the user's system or browser-level settings, like reduced motion or color scheme.

These preferences exist for a reason: to make digital content safer, more readable, or usable for a large percentage of people in this world. Yet as shown in our 2025 Accessibility Report, Gmail and other clients completely strip out the code developers use to detect and adapt to these preferences.

Every government email message in our dataset failed to comply with accessibility requirements. This creates significant barriers for users who rely on assistive technologies. Governments have a responsibility to ensure communications, including email, are accessible to as many people as possible.

We urge public sector teams to audit their email templates, adopt accessibility best practices, and build emails with inclusion in mind. When accessibility is overlooked, critical public information becomes inaccessible to the people who may need it most.

Email Markup Consortium reposted

This is a fun frontend challenge. You don't have to be interested in email to find this interesting and discuss it with us.

Email Markup Consortium@emailmarkup.org

How should a web app allow third-party HTML to make use of the CSS prefers-color-scheme media feature? Mark Robbins (@goodemailcode.com) has some good ideas utilising modern CSS features. Join the discussion on GitHub: github.com/email-markup...

It is not that the challenges are purely different, but rather how widely different your choices to address them are, and how an email developer sometimes has to carry the responsibility to address something user agents (email clients) failed their users by not addressing.

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