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For years, email developers have relied on invisible spacing hacks to influence what appears alongside the subject line in the inbox. But there can be a cleaner, more consistent approach: a simple meta tag.

Email Markup Consortium

@emailmarkup.org

Our latest blog post explores how preview text could be standardized using a metadata-based solution, which aligns with how Google's Gmail and Yahoo Mail already support Schema structured data in emails today. emailmarkup.org/en/blog/2025... #Interoperability #standards #EmailClients

emailmarkup.orgHow email clients can improve preview text with one simple tag | Email Markup ConsortiumEmail clients can improve preview text by supporting a standard HTML meta tag; no hacks needed.

23/6/25, 12:44 pm0 reposts2 likes

Email Markup Consortium

@emailmarkup.org

23 June 2025

No need to reinvent the wheel. Just a shared, interoperable way to explicitly set the preview text.