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Shout out to @joshwcomeau.com's principles. He closed his 135K Twitter account, despite it being a major marketing tool for his content and courses. He spent his final days informing his followers about the election before closing it and moving here. Protest isn't always convenient.

Appreciate it Alex ❤️ Yeah, a couple of people accused me of farming engagement, trying to profit off of the US election news. That’s one of the few things that actually got under my skin, since it was exactly the opposite 😅 I was doing it knowing it would tank my Twitter account.

It remains unclear how important Twitter has actually been for my business, but I suspect it won’t really have much of an impact. Engagement was already so low there. Lots of followers, but very few of them actually saw my content.

We’ve spent ages monitoring what Twitter actually brings and we settled on 10% of my followers / piccalilli followers actually saw stuff. That’s 1.6k which has long been exceeded here. Good riddance.

I don't suppose you monitored vs Mastodon too and perhaps have numbers regarding that? I'm not trying to argue in favour of Masto or anything; I'm just curious where I should invest my time for various projects going forward. I was never big on Twitter so I have nothing to compare against 😅

Mastodon is ok but not the best at getting eyes on stuff. Because of the way the timelines work, a lot of people seem to miss it too. I got quite a few reports of people missing the pre-order we did because of that.

I have about 300 followers on Mastodon and get virtually no engagement. I had about 10x that followers on Twitter, but would get 50-100x engagement for the same content. Here, when I had 300 followers (umm, last weekend) I'd already get more engagement than on Twitter.