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Who Targets Me
@whotargets.me

Investigation from Australia on Meta paying far-right content creators, despite them likely breaking Meta's criteria for monetisation (in one case, even X has banned the account). More excellent work from @whattofix.tech. www.abc.net.au/news/2026-08...

abc.net.auFacebook pays controversial creators to produce rage-bait contentAn ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
Who Targets Me
@whotargets.me

One key part of the piece is the fact that, there's enough transparency to see that the accounts are enrolled in the monetisation programme, but not to see what they get paid. This needs to change - not just in Australia, but everywhere.

Who Targets Me
@whotargets.me

After 2016, the platforms felt compelled to do some transparency and verification for political and issue ads. They recognised that, this content, of higher social and democratic importance, needed more accountability. Blue tick and monetisation programmes need the same, now.

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