Post

One key part of the piece is the fact that, there's enough transparency to see that the accounts are enrolled in the monetisation programme, but not to see what they get paid. This needs to change - not just in Australia, but everywhere.

After 2016, the platforms felt compelled to do some transparency and verification for political and issue ads. They recognised that, this content, of higher social and democratic importance, needed more accountability. Blue tick and monetisation programmes need the same, now.