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I have lived long enough to know that if a company tells me I now have "More ways to personalize" I can auto-translate that to "We found more ways for you to pay for things." Anyway, the time of free food and drinks on KLM flights is over.

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You can curate them with your own wallet! *Beeple deboop* Sam, you can now spend money on food while you travel. You booked a premium airline, but nevertheless they now charge for food and drink. You can use your wallet to curate your own experience. You can buy a cheap sandwich, or an expensive one

But,.. that was one of their Unique Selling Points? I assume this isn't the case on intercontinental flights? I mean Emirates still offers 'free' lunch on longer trips. Would be unwise for KLM to join the ranks of pricefighters. They should win on quality.

Most of all I feel sad for the cabin crews. Imagine the next few months having people ask for a coke, a beer, or some juice, and you have to tell them it costs €5 now. That will surprise so many people. All of them will be unhappy, and you have to face that every single flight.