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i keep getting tagged on this. it's real. if you want to understand how the booze industry got here—beyond @veryimportant.lawyer's immortal "everyone is 12 now" theory, which is honestly a good place to start—may i recommend subscribing to fingers:

it's confusing because buzzballz now manufactures across malt/wine/spirit alcohol bases, but the brand's mass popularity was built on flavoring OTS wine (cheap bulk plonk, basically) into something approximating a cocktail that could be sold in gas stations:

[roy batty from blade runner voice] i've seen COLAs you people wouldn't believe

some industry insiders would quibble with sazerac being the empire because it lacks the scale and influence of a diageo but on a vibes basis this tracks, i say let it ride