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Dave Infante
@dinfontay.com

i keep getting tagged on this. it's real. if you want to understand how the booze industry got here—beyond @veryimportant.lawyer's immortal "everyone is 12 now" theory, which is honestly a good place to start—may i recommend subscribing to fingers:

fingers.emailThe infantilization of the American drinkerPlus: Regulatory Roulette!
⬆️⬆️⬇️⬇️⬅️➡️⬅️➡️🅱️🅰️🎮@purestinnosense.blacksky.app

Every day we stray further from God’s light

Dave Infante
@dinfontay.com

it's confusing because buzzballz now manufactures across malt/wine/spirit alcohol bases, but the brand's mass popularity was built on flavoring OTS wine (cheap bulk plonk, basically) into something approximating a cocktail that could be sold in gas stations:

fingers.emailThe intoxicating power of "placement arbitrage"Plus: The three-tier system, nuanced? Imagine that!
Andrea Grimes@andreagrimes.com

tag yourself, i'm "other than standard orange wine"

2 reposts18 likes

Dave Infante
@dinfontay.com

some industry insiders would quibble with sazerac being the empire because it lacks the scale and influence of a diageo but on a vibes basis this tracks, i say let it ride

Daniel - Desert Apostate@hcexvangelical.bsky.social

I have a plan to fix the booze industry.

Dave Infante
@dinfontay.com

[obligatory "if you're into this shit you will love a subscription to fingers so please consider buying one" voice] if you're into this shit you will love a subscription to fingers so please consider buying one:

Dave Infante@dinfontay.com

I'm an independent journalist who's been working this beat for 15+ yrs. If you want more on how booze shapes America (and vice-versa) consider a subscription to Fingers! It's 100% reader-supported and AI-free! Paying subscribers love it! You will too! Discount: www.fingers.email/upgrade?offe...