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"oh, don't forget to highlight, in bright red, the two-letter word in the tagline! the two letter word that's kind of the whole point of this clever ad campaign! the two letter word that links this show to the horror movie of the same name!" "no problem boss. i'm on it"

My cynicism always kicks in and I tend to assume it's a deliberate /error/ in order to get viral posts like this.

I don't know if this will help, but I've done a lot of marketing work and I don't think it's likely! The reality is that either the person writing the GTM or the person signing the checks will generally turn their nose up at 95% of what would make something "go viral" like this

Like you can imagine someone saying "oh man if we fuck this up people will roast it on TwX and we'll get EVEN MORE EYEBALLS" but a) if it only gets 5 RTs it's huge fucking waste of the value you could get from a *good* bus ad, in like, Los Angeles and b) the boomer who signs your checks hates you

At first, I read this as "Welcome IT Derry" and was like, "nah, they're trolling." But then...

You know my history in print - and by gods I’ve seen some wacky ones in HUGE prints. All. The. Time! It’s not that it’s hard to get right - but that so much is rushed through, nobody spots mistakes!

I have a pic floating around of three signage folk scratching their heads over a 20ft sign half installed that says “YOUR FOURING EXPERTS” because of a last minute change to a sign that said “CITYNAME FLOORING EXPERTS” A change phoned in. Retyped urgently. Autocorrect. Saved. Forced to print in…