World Happiness Report

World Happiness Report

@worldhappiness.report

The world’s foremost publication on global happiness: a partnership of Gallup, the Wellbeing Research Centre, and UN Sustainable Development Solutions Network.

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The happiness gap is shrinking. Kosovo’s entry into the top 20 in this year's report, where it joins Slovenia (18) and Czechia (20), signals a wider trend: the happiness gap between Central and Eastern Europe and Western Europe is narrowing. ➡️⬅️

📵 Ch6 of #WHR2026 notes that, after deactivating Facebook and experiencing improvements in wellbeing, people still demand money to permanently deactivate. This finding suggests people may obtain goods from social media that are not adequately captured in measures of wellbeing.

🗞️ The World Happiness Report hits the headlines every year, but the value of wellbeing science continues beyond the launch. WHR 2027 will show how policymakers around the world are measuring and prioritising happiness, all year round.

Across 47 countries, the lightest social media use (less than an hour a day) is associated with the highest mean life satisfaction among girls. ⬇️ After more than an hour a day of social media use, life satisfaction declines.

🤳 Social media use in the Middle East and North Africa is among the highest in the world, although considerable differences appear among countries. On average, heavy social media use (more than five hours per day) is associated with lower wellbeing, but the impact depends on how it is used.

In the case of social media, reviewing and translating research into policy guidance is a challenging process. Effective evidence-based policy development requires clear and accurate information on what science can and cannot tell us about key questions of societal importance.

Ch8 of #WHR2026 finds the estimated relationship between internet use and #wellbeing varies sharply across generations, genders, and regions. It is strongly negative for Gen Z, moderately negative for Millennials, near zero for Gen X, and slightly positive for Baby Boomers.

⬆️ Since the first years of the Gallup World Poll (2006-2010), 21 countries have gained a point or more on the 0–10 scale. Most of these countries are in Central and Eastern Europe, reflecting the European happiness convergence that has been clear for more than a decade.