
bit.lyPolitical economist + sociologist's tourney tests climate change messages | Uncommon CollaboratorsMeet Robb Willer, a sociologist at the Stanford School of Humanities and Sciences, and Neil Malhotra, a political economist at Stanford Graduate School of Business, who teamed up to design a tournament that evaluates the most popular approaches to climate change messaging strategies, according to published research from the last two decades. Environmental problems are too complex for any one discipline to take on alone. Interdisciplinary collaboration brings together researchers from different academic backgrounds—and by extension, different ways of thinking, doing, and approaching problems—to generate creative solutions. This series places Stanford "uncommon collaborators" in conversation to explore the origins, challenges, and rewards of interdisciplinary environmental research. Learn more about the tournament and its unique design: Key Moments: 0:00 "We gotta get this right" 0:42 Designing a tournament 1:31 Finding the "best" vs. auditing the literature 2:42 Openness to finding strategies are not helpful 3:14 Importance of generating ideas Visit our website: https://woods.stanford.edu/ Subscribe to our newsletter, People&Planet: https://bit.ly/3AeyDbB Bluesky: https://bsky.app/profile/woods.stanford.edu LinkedIn: https://www.linkedin.com/company/stanford-woods-institute-for-the-environment/ Music: Give In To Me (Gloria Tells), Afternoon (Liquify)
Robb Willer@robbwiller.bsky.socialClimate change impacts are here, but public support for action remains polarized. Which climate messages move people?
In a ~13,500-person megastudy, we tested 10 of the most-cited messages. Six increased pro-environmental attitudes in the U.S.—but only by 1–4 percentage points. 🧵