I think the biggest part is personality. That’s something classic Disney had figured out right away, but it’s still important for more complex villains too. I’d point to the First Law series where you follow objectively horrible people, but they all have fun personalities and enough to sympathize
Tell me about your #AwesomeCharacters Today feels like a technical question day! What separates a character you love to hate, from one you just hate? A villain you may not feel sympathy for, but enjoy nonetheless? Which do you like to write? #WriteSky #WritingCommunity #WritingPrompts