Gray Dot Co

Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!

ICYMI, after years of JavaScript SEO audits, we created the tool we wished we had all along — and made it FREE for everyone to use! Click here to get the Chrome extension ➡️ tinyurl.com/mr2paddj and click here to learn more about how it works ➡️ thegray.company/resources/js...

In the era of AI search, our JavaScript SEO training course has extra-special relevance! Upskill yourself for free and on demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

💌 11 updates & 5 open roles in this week's #WTSNewsletter! Check out the latest happenings from our industry, featuring WTS community members ⬇️ women-in-tech-seo.kit.com/posts/wtsnew...

ICYMI: In their JavaScript for AI session with Sitebulb @tory.thegray.co and @sam.thegray.co covered what to audit for LLM accessibility. If you did miss it, it's not too late! Catch the recording here ⬇️ sitebulb.com/resources/gu...

Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!

If you're not already signed up for the weekly #SEOFOMO newsletter, there's no better time to change that than now! It's an excellent way to stay informed on SEO and AI search. Thank you, @aleyda.bsky.social, for including our SEO PM survey benchmarking report in this week's edition! 🫶

ICYMI: Back in March we asked you to take an SEO Product Management survey and promised we'd share the final results. The results are here, including valuable data that helps benchmark the state of the industry! 🎉 Get the SEO Product Management benchmarking report here: thegray.company/seo-pm-survey

It's hard to know which new AI tools are worth your time. We just think the Genspark Super Agent AI tool is neat. It helps you build decks, among other helpful stuff. No kickbacks, we just like spreading the word about tools we like. Check it out for yourself here ➡️ www.genspark.ai

Thank you, @aleyda.bsky.social for sharing this 💙 We're so happy to hear you're finding our Rendering Difference Engine extension so helpful!

Brand new AI module coming soon to our JavaScript SEO course! Catch up on the earlier modules: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

We have 7 virtual meetups over the next few weeks! Head to our #wts-meetups channel in our Slack community for details on how and when to join! We hope to see you at one soon!

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

Proud to share DigitalContentTuner, a custom GPT for SEOs and content marketers creating regionally relevant content across UK US CA AUS. Tested by SEOs & content strategists. Easy to use. Try it: chatgpt.com/g/g-6803a5ba... More: montserrat-cano.com/building-cus... #SEO #ContentStrategy #CustomGPT

Curious about what our Digital Market Intelligence service can do for you? We put together a sample intelligence report, including: ✅ Market Demand ✅ Competitive Landscape ✅ Competitor Deep-Dive ✅ Trends & Opportunities See what Digital Market Intelligence can do for your business ⬇️

Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts. Help your users by letting them help you! Check out the article here ⬇️

🚨 #LearningAISearch is here: Learn to Optimize for AI Search with a roadmap of reliable free guides & resources! 👇 I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources: learningseo.io/seo_roadmap/...

Share Local Media is looking for an experienced senior marketing manager with a focus on demand generation! Sound like you? Check it out ⬇️

This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers! Catch up here ⬇️ mailchi.mp/womenintechs...

🚨 Start the week with the top SEO & AI Search News, Resources, Jobs with #SEOFOMO 👇 Check it out (and subscribe to avoid missing out): seofomo.co/posts/your-s...

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️

Wishing Women in Tech SEO a very happy 6th birthday! 🎂 🥳 We can't say enough about how wonderful this community is 💙 Definitely check them out!

It's no secret that AI search brand visibility needs to be part of your SEO strategy. If you're not sure how to build that into your existing workflow, Mihir Naik's detailed guide is a great place to start! Check it out here ➡️ www.mihirnaik.com/ai-search-br...

Congratulations to @womenintechseo.bsky.social on their 100th newsletter! 🎉 If you're not subscribed, you're definitely missing out. And we're not just saying that because @tory.thegray.co and @sam.thegray.co both authored articles included in the 100 most clicked posts from 99 newsletters 👀 💙 🙌

Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions" Part of achieving "great visibility" on LLMs is ensuring that these bots: 1) Can connect the dots on existing brand mentions - to *your brand* (...)

If you've heard about HubSpot's new "analytics wall" strategy and you're wondering what it is and how it works, Chris Latham put together a super helpful video about it. We're curious to hear your thoughts HubSpot's unique approach. Will this actually generate higher-quality engagement?

⚡ AI Overviews by state: How do they differ across the U.S.? WTSPartner, SE Ranking analysed 100K+ keywords across five states to see how AI Overviews behave regionally—and the results might surprise you. 🔗 Full research here: seranking.com/blog/ai-over...

Do users really show higher intent when they click through from an LLM to a website? @taylordanrw.bsky.social did the research and has the answers for you here ⬇️

Feed: "SEO Blog by Ahrefs" By: Despina Gavoyannis on Wednesday, April 30, 2025

We have 9 virtual & in-person meet-ups over the next month! Head to wts-meetups channel in Slack to get the details on how to join. 💲 SEO Retainer Pricing Info Chat Wednesday, May 7th Hosted by: Lauren Plug 🇺🇸 USA West Coast Connect Online Women In Tech SEO Thursday, May 8th Hosted by: Iquo Inyang

📣 In just a couple of weeks! Join our CDO @sam.thegray.co for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!

As always, and excellent selection of speakers for #WTSFest in Philly 💙

Oh good, the era of spamming LLMs and chatbots has begun - brace yourselves for impact. And noise. ... and even more inaccurate results.

#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️

Is GEO/AEO the future of search or is ol' reliable SEO all you need? 🤔 Based on what we know so far, it’s a little like optimizing for Bing vs. Google - some SEO work likely works out of the box, but there also may be other growth tactics worth engaging in to target LLMs directly. Sort of like SEO+

It's every SEO's biggest fear; a sudden, significant drop in organic traffic. Definitely time to panic, right? 😧 But what if you could turn that panic into a plan? 🧠 Join our CDO @sam.thegray.co on May 21, 2025 for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat now!

📧 95th #WTSNewsletter: ✔️ 5 brilliant community member pieces ✔️ #WTSKnowledge: SEO essentials for headless commerce by Safia Marmon ✔️ @oncrawl.bsky.social webinar: which site pages ChatGPT uses in answers ✔️ 10% off recurring discount (😲) from @alsoasked.com ✔️ & more mailchi.mp/womenintechs...

Optimizing for Traditional VS AI Search (SEO vs GEO) - I've created a chart featuring the differences/similarities between them 👇 ….