Michael Leahy

Remember to socialise on the social media. ;-)

Heh. A slice of house, anyone?

I have spent the day doing something I used to do all day and every day: #copywriting. It feels good to slip into that mode of thinking again.

Apple Music unveils new design and logo that was made by actual sound waves

God is in the details #meta www.niemanlab.org/2026/10/meta...

Just a reminder, this is what an e-mail can look like if you don't optimize it. At least give us a reason to turn the images on.

Just been asked to co-wrote a #Christmas song! Here's the previous one, in case you're planning a feelgood seasonal campaign youtu.be/Q3MAnK77dsE?... #marketing

“In our factory, we make lipstick. In our advertising, we sell hope.” Peter Nivio Zarlenga #advertising #copywriting

Imagine you're releasing a Nokia phone with a keyboard to counter the iPhone 5? The execution looks wanky by now, but the thinking is crystal-clear doepicsht.substack.com/p/how-i-turn... #marketing

If you're' involved in #EU affairs, the annual Influencer event is running tonight (Sept 18) znconsulting.com/euinfluencer...

A client just sent me the final version for approval - but also telling me not to change anything! #copywriting #marketing #thingsyouhearatagencies

Streaming added 36% reach to AFL campaigns, DAZN Media+ says #Streaming #AFL #Advertising #Media #AudienceReach

I find myself doing more writing jobs for the music sector at the moment. I think they instinctively feel how fake or at least shallow much AI writing is. It's hard to get by in the performing arts by being consensual. ;-) #musicbiz #copywriting

As the week comes to a close, can I just say that it is still a thrill to write for customers that get my enthusiasm going. It has been a very productive and satisfying few days. Let's keep focusing on the positives in these very bizarre times. #copywriting

Stylish, attractive, convincing. #advertising

blog.consumerguide.com/1966-volkswa... "It's pretty jazzy, too." #Volkswagen #DustinHoffman #Advertising

#Business #Findings Google Search clicks fall below one-third · What can website owners do to fight back? ilo.im/16dlrp by Rand Fishkin _____ #Google #SearchEngine #AiSearch #AI #SEO #ZeroClick #Marketing #Content #Websites

For those that use #Tiktok for business: ppc.land/tiktok-shops...

He's a shouty dude, but right on the ball with this. Ignore change at your peril (plus you might be missing out on a whole lot of fun)

Thought for the day

Fun presentation idea!

Happy birthday to Grace Jones, seen here in an ad from 1987 for Olympus cameras 📷

Tiktok at WH Smith. I wonder what the deal is. #marketing

Interesting

There is much talk of European alternatives to big tech. There are already several search engines such as Ecosia and Qwant available. What about them working together? www.trustcafe.io/en/post/1776... #SEO

#TGIF

Out of curiosity, I click on the X logos on wesbites to see what their timelines look like. Most of them are dead, with a message that "this user has not yet posted" (which is not true - most have stopped using their accounts but left them open). Meanwhile, X is getting a lot of free links. #SEO

FTA: "According to his internal document submitted to Google, traffic losses reached 91% following the HCU. He lost access to Mediavine advertising due to insufficient traffic. He reported earning $250k the prior year. At the time of the summit, he told attendees he was eating at a food bank."

A little mood-booster from 1999

For those still interested in agency life #advertising

"In the Shadows", my co-write with Herman Martin, is featured on Music2Deal. If you think you could use it, get in touch. Skip through it, the lyrics are topical music2deal.com/benelux/site... #sync #soundtrack #series

Happy Saint Patrick's Day ☘️, a religious and cultural holiday marking the death of Saint Patrick, the patron saint of Ireland. In 2024, Guinness created the 'Lovely Day' campaign with Jason Momoa, a self-proclaimed 'superfan' of the stout. Fun fact: St. Patrick wasn't Irish. #advertising

Yikes.

Ring a bell? metricool.com/wp-content/u... #socialmedia cc @metricool.com

ICYMI: ShowHeroes buys Traffective to build Europe's biggest independent ad platform #DigitalMarketing #Advertising #AdTech #MarketingNews #GrowthMarketing

Excellent. Wait for the punchline

Just came across this. Wow.

ICYMI: Meta sues scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking #Meta #Advertising #ScamAlert #CelebBait #Cloaking

Amsterdam puts fossil fuel and meat #advertising in public spaces alongside ads for cigarettes

To start the week, think small (love the B2B headline for the 1957 Isetta) #advertising

A debate that is taking place in very many countries at the moment.

Google Ads support form quietly asks advertisers to hand over account control #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingTrends

I can see immediate applications for this. See if you can. #PR

I just added a post on a blog. It rated 69% for the main keyword. I added one word and it jumped to 82%. I'm either very good at this or the ranking software is having a good hair day. Both are OK by me... :-D #SEO #copywriting

'...a sight for sore ears' on #WorldRadioDay