Andrea Michalek

I’ve been rethinking what a “personal brand” is. Not a more polished version of your resume. A more complete picture of the person behind it. So I rebuilt ThatAndreaM.com around an idea that feels much more like me: Figuring it out in public.

Full Moon Forum started with a table in Philadelphia. Last week, the Sturgeon Moon taught me the table was never the point. The women, and what happens when you give them space for real conversation, are. Next up: Harvest Moon, virtually + in Philly. fullmoonforum.org/gatherings

Sturgeon survive by navigating deep, changing water, then rising to the surface. This Thursday, that's our theme for Full Moon Forum's first virtual gathering. What's been taking shape beneath the surface for you? fullmoonforum.org/gatherings

I spent my career learning how to succeed as the outlier. This year I decided to build a different room instead. That's how Full Moon Forum started, a peer group for innovative women who are done adapting to the room. New post + upcoming gatherings: www.topularstrategy.com/blog/the-adv...

For women founders, executives, and innovators: I’m hosting Full Moon Forum, a private gathering space for women leaders to connect openly and off the record. If you’d like an invitation to our next virtual gathering this Thurs, Aug. 27, request one at fullmoonforum.org.

Trying to find a lightweight CRM solution I came to the realization that AI product-bloat is real. This might be the REAL reasons SaaS products are dying. Product managers need to show some restraint in what features make it into their products, ESPECIALLY with AI.

Toronto Product Conference - May 28 - speaker announcement! Hype! Some of my favourite product people are speaking! @johncutle.fish @thatandream.com @focusedchaos.co Tickets: www.tpma.ca/conference/t... #Toronto #TorontoProductCon #productmgmt

I saw this quote today and it kept echoing in my head. Love the life you live. It doesn't have to be a fancy destination or an amazing view. Today, for me, it meant choosing to work from my patio. Birds chirping, little bit of traffic, laptop open. This is enough.

I'm speaking at Toronto Product Con on May 28. The session: three leadership traps that keep high output teams stuck and what it takes to break the pattern. Are you going? Let me know. I'd love to connect while I'm in town.

Which team are you on right now: shipping features or making markets? Talking about the difference at Toronto Product Con on May 28.

Stop "shoulding" yourself this holiday season. My word for 2026: Adventure. What's yours?

Three questions for the end of year: → What to START doing? → What to KEEP doing? → What to STOP doing? Be brutally honest.

Up and to the right is a simplification of what success looks like, but it never plays out that cleanly in reality. I learned, very early on, that the path to your ultimate goal is often the "silly path." It has missteps, turnarounds, and in hindsight, was the harder way to go.

I'm rebuilding my technical leaders advantage course directly on my website, rather than hosting it separately. Every time I need to set up secret keys for authentication in APIs I feel like I am practicing dark magic. Is that just me? #buildinpublic

Technical leaders: want to start 2026 with a breakthrough plan? Course + live workshop with me on Dec 10. Black Friday pricing ends Saturday midnight. → beyondincremental.com/offers/blac...

Stop drifting into another year. If you’re a technical product leader ready to lead 2026 with clarity, confidence, and momentum: This is your reset. Black Friday access now open. 🕓 Ends Nov 29 🔗 beyondincremental.com/offers/blac...

Clarity Curiosity Customers Camaraderie Coordination Unlock the 5 keys to team success: topularstrategy.com/2022/06/08/...

The biggest leadership breakthroughs rarely come from adding more tactics. They come from seeing the blind spot you’ve ignored for years, and finally naming it. Take the 5-minute breakthrough leadership assessment, and see where you rank: beyondincremental.com/assessment

You can chase meaning. Or you can chase money. Or you can do what most high-performers forget: Balance the equation. thatandream.gumroad.com/l/3p

The Beyond Incremental framework helps leaders bring together: ✨ People: how you multiply impact ⚙️ Performance: how you turn clarity into results 🔥 Passion: why your work truly matters When these three align, the impossible starts to look inevitable.

🚀 Big news: BeyondIncremental.com is live. What started as a 48-hour build turned into a two-week evolution: a real-world test of the Breakthrough Leadership Framework. It’s not just a website. It’s a living lab for how leaders create momentum.

Do you leave "co-authored by Claude" or your AI tool of choice in your commit messages in git? I'm not. It seems like it might invite IP issues that I don't need. Are others doing the same? #buildinpublic #vibecoding

Entrepreneurs are not afraid to hustle. There is nothing more fun than seeing a group of potential customers and figuring out how you can serve them. Does that make me an outlier or an adrenaline junkie?

The higher you rise, the less data you have to make a decision. Being willing to take calculated risks is key. Even if the details are fuzzy, knowing with precision, how you will evaluate a bet is what can help detail-oriented people find their path through uncertainty.

My daughter picked only a few pumpkins. Still, her wagon was almost too heavy to pull. That moment says everything about leadership. This week’s newsletter: The Pumpkin Problem. Why focus isn’t the fix, and what actually is. leadershipadvantage.xyz/posts/when-...

Anchoring any technological advance with the human side of leadership is the recipe for making change. Far too many companies have AI as a must-do priority without considering how it positively impacts their customer AND how to serve customers better. AI should not simply be a checkbox to get done

The worst career moves I've seen (and made) all follow the same pattern: Chasing the bigger title or salary while ignoring what it actually costs. Money looks like freedom. It often buys the opposite.

Inner Circle starts Oct 1. A small group of leaders will learn how to fuel grit and strategy with joy so their teams do not just deliver, they love the climb. Only a couple seats left. If you have been on the fence, this is your moment. DM me to join.