James Clark | Technically Product

James Clark | Technically Product

@technicallyproduct.co.uk

Freelance web analyst, and writer of how-to guides for digital marketing and product people. A dash of technical SEO, a sprinkle of ad ops. Lives at https://www.technicallyproduct.co.uk

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Every time I have a good run of freelance work, something goes wrong with the house that I need to pay to get fixed. I don't know if this is really bad luck (my money always goes on repairs) or really good luck (I always have money for repairs) #freelancelife

I paste a link into a Jira ticket - it turns it into a big 'smart link' box and asks me if I want to connect to Google. I click on it in an attempt to disable this - Jira then asks me if I want to use Rovo. No, Jira! I just want to paste a flipping link! 'Helpful' tools are the bane of my existence

Hands up, I misunderstood how modeling works in #GA4. I thought event data got modeled but that's not the case. "Enabling modeling will make unconsented events reportable, however these events will remain unaffected by modeling." It's just metrics like users, sessions, and new users that get modeled

One of the oddities of freelancing is that the more work you do, the more new work you get coming in. I guess it's the opposite phenomenon to "out of sight, out of mind". But the quickest way to end up with too much work is to try to clear your workload #freelancing

When it comes to making life changes, I believe that only tiny changes and humongous changes are effective. Tiny changes are easy to maintain, whereas humongous changes are impossible to undo. Middle-sized changes are both difficult to maintain and possible to undo, so they never stick.

Watching MasterChef Junior (USA) with my daughter - we're shocked that the winner takes home $100K! I can't think of a single TV competition in the UK that has a cash prize for kids. Even the adult UK MasterChef doesn't have a cash prize - the career opportunities are presumably reward enough

If you're looking for a new band name, you could do worse than turning to an HP Lovecraft story for inspiration. The Twilight Abysses, The Kaleidoscopic Polyhedrons, The Tonal Patterns, Walpurgis Rhythm, The Bubble Congeries, Spacetime Seethings... And this is all from a single paragraph!

Last night I had a dream that I'd joined a psychic police force in Exeter whose members could teleport anywhere just by visualizing that place. The only problem was, I had aphantasia (in the dream) so I couldn't visualise mental images or teleport anywhere! Might make for an interesting novel?

My 'Complete guide to Google Search Console' over on the Wix SEO Hub has been updated and expanded for 2026! It now covers the Insights report, the granularity selector, annotations and much more new goodness www.wix.com/seo/learn/re...

wix.comGoogle Search Console: Your complete guide to GSC in 2026Unlock the potential of Google Search Console for SEO: Comprehensive guidance on starting, understanding reports, and leveraging integrations.

My 11-year-old daughter arranged a "phone-free family day" yesterday. Everyone's phones went into a box for the entire day. We all found ourselves being not only more sociable but also more active - we even found time to hang some curtains, a job we'd been meaning to do for ages. Would recommend.

This year I'm tracking the time I spend working for all my clients, even the ones I charge per project rather than per hour. Just for my own insight I mean. I suspect that some of my projects are not as worthwhile as I think they are once I take into account all the time involved! #freelancing

I'm really not a fan of report builders that automatically save your changes (like GA4's Explorations). I tend to forget this is a thing, make a bunch of changes while I'm exploring the data, then struggle to get back to my original useful report! It's even worse when it's a report you've shared

Overall I'm sceptical about gen AI, but I have found it really helpful for troubleshooting some specific IT issues this week. As a kind of "have you also thought about this?" engine it has its place. But then I work for myself so don't have an IT team or indeed any colleagues to badger!