Sarah Mae (she/her)

Sarah Mae (she/her)

@sarahmae.me

Playful branding & growth marketing ops for social impact founders and leaders. 🇨🇦 Writer, improviser, fantasy reader, sci-fi fan, actor, ex-high school teacher, PoliSci degree, WordPress dev. Furmum @lokijuankenobi.com Co-founder @ RecessLabs.ca

1.3K followers1.4K following398 posts

I like to think people on Bluesky know this. But just in case… In Canada we do not vote for our Prime Minister. Ever. Every 4 years we vote for our local representative and the leader of the party with the most seats becomes the Prime Minister. 1/2 #cdnpoli

Party leadership can change anytime with an internal party vote. Anyone can join a party and vote (you can only join one at a time). The party’s new leader becomes PM and will serve until the next federal election or until a vote of no confidence is passed. Our next election is in Oct. 2/2

Sometimes we forget, how exciting it is to begin. So we try to start at the end, and miss the whole journey. #Words #Thoughts #Inspo #Quotes #BeginnersMindset #TrustTheProcess

Today I had the thought, "Acting is finding the simplicity in complexity and the complexity in simplicity." Then I wondered if the same could be said for joy. And maybe that's where the magic is. #Thoughts #Acting #Words #Magic

Landing pages are like dating profiles, if you don’t make it clear who you are and why you’re interesting, people will swipe away. 🚩🚩 What’s the biggest red flag you see on landing pages? — #Branding #BrandMarketing #LandingPages #ImpactBranding #Copywriting

On Chinese maps, Taiwan is typically labeled as “Taiwan Province,” reflecting the Chinese government’s stance that Taiwan is a province of China rather than an independent entity. Taiwanese maps and international maps generally label it simply Taiwan. Sound familiar? #GulfOfMexico

I’ve been doing a lot more “escaping” these days while my husband watches all the news. I keep telling myself I’m doing research for my future series 😂 What should I read next? Ive already read the 2 #PrinceOfSin books. #BookSky #KingdomOfTheWicked #Romantacy #BooksAndDogs @lokijuankenobi.com

Sarah Mae (she/her) reposted

The pawparazzi are so rude! I’m trying to sleep over here!! 🙄🥱 #TheDogPack #DogsofBluesky #BlueskyDogs #Chihuahua #SleepingDogs #NapKing #DogVideo #NoPhones #CutePets #PetSky #Funny #Yawn

Actors don’t “sell” emotions, they make you feel them. The best brands do the same. What’s the emotion at the heart of your brand? #Branding #BrandMarketing #ImpactBranding #SocialImpact

Sarah Mae (she/her) reposted

“Trans people are not invisible. Trans people deserve love. The queer community deserves to be lifted up. Music is love, thank you.” — Lady Gaga while accepting Best Pop Duo Performance at the #GRAMMYs

Love this. Keep breaking barriers!

Phil Lewis@phillewis.bsky.social

“I think sometimes genre is a code word to keep us in our place as artists, and I just want to encourage people to do what they’re passionate about” - Beyoncé after winning Best Country Album for “Cowboy Carter”

Good branding is like foreshadowing in a novel, it builds trust by setting expectations. What’s one thing you want your audience to feel before they ever work with you? #Branding #BrandMarketing #ImpactBranding #SocialImpact #Copywriting

Social impact founders, your landing page isn’t a TEDTalk, it’s a map. Show your audience exactly where they’re going, why it matters, and what happens if they take action (or don’t). Clarity > Complexity. #Branding #BrandMarketing #ImpactBranding #SocialImpact #Marketing

Social impact branding isn’t just about telling people what you stand for, it’s about showing it in every interaction. What’s one way your brand builds trust before ever making a sale? #Branding #BrandMarketing #ImpactBranding #SocialImpact

I’ve seen brands bury the real selling point 5 paragraphs down on their landing page. Your audience shouldn’t want to go on a treasure hunt to know why you matter. Put the gold where they can see it! #Branding #BrandMarketing #SocialImpact #LandingPages #Marketing #ImpactBranding #Copywriting

Struggling to connect with your audience? Start by listening. Survey them, read reviews, and join their conversations. Insights come from curiosity. #Branding #BrandMarketing #SocialImpact #ImpactBranding #ImpactFounders

Not sure how to make your brand feel cohesive? Try this: Define three words your audience should feel when they interact with your brand. Then audit your touchpoints, are they aligned? #Branding #BrandMarketing #SocialImpact #ImpactBranding

Branding isn’t selling, it’s storytelling. But instead of “Once upon a time…” it starts with: “We exist to…” What’s the story behind your brand? #Branding #BrandMarketing #Copywriting #Storytelling #SocialImpact #ImpactBranding

Improv rule: “Yes, and!” keeps the scene moving forward. #Branding rule: Listen to your audience, and then expand on their needs. It’s all about creating a conversation, not just a monologue. What’s one thing you wish your audience understood better about your brand? #Marketing #SocialImpact

Landing pages are like a first date: you’ve got seconds to make an impression. Be clear, confident, and always include your contact info (that’s your CTA!). What’s your favorite CTA to use? #Branding #BrandMarketing #ImpactBranding #SocialImpact #LandingPages #WebDesign

Playful branding isn’t about being cute, it’s about being human. The brands that connect us to a mission (and each other) are the ones we remember. What’s a brand that inspires you? #Branding #BrandMarketing #ImpactBranding #SocialImpact

Just finished Throne of Secrets by Kerri Maniscalco. (1/2) Fantasy always gets me thinking about branding. It’s just like world-building! Every detail matters, and every touchpoint adds to the story you’re telling. #Branding #BrandMarketing #DigitalMarketing #SocialImpact #ImpactBranding

Sarah Mae (she/her) reposted

Lots of new followers lately. Welcome to Bluesky! Thank you for being here. If you awesome folks are looking for more of Bluesky’s coolest dogs, check out my Starter (Dog) Pack!! #TheDogPack #BlueskyDogs #DogsOfBluesky #StarterPack #DogStarterPack #Dogs #Bluesky #FollowFriday #Pets #Welcome

Landing pages are like book covers for your brand. They might not tell the whole story, but they decide whether someone picks it up. Social impact founders: is your landing page doing its job? — #Branding #BrandMarketing #Webdesign #SocialImpact

TikTok back in less than 24 hours, with ‘Thanks, Trump!’ plastered everywhere. The guy who kickstarted the ban is now being framed as the hero who saved it. Turning your biggest critic into your poster boy? That’s got to be the wildest marketing arc ever. He’s gotta have shares in this thing.

When your dog is better at posting online than you are… #DogsOfBluesky #Chihuahua #Dogs #Pets #Cutie

Loki-Juan Kenobi@lokijuankenobi.com

Happy DogCaturday! 😉 I hope you get all the ear scritches today!! #TheDogPack #SmallDogs #DogsOfBluesky #BlueskyDogs #Chihuahuasky #Dog #Pets #CuteVid #Scritches