Mac Martine

If you need anything from me, please have your bot reach out to my bot.

We shipped 267 PRs last week. Team of two, one technical, three profitable SaaS apps. Two of our products had zero support requests last week. The third had two.

It appears I've created an autonomous software factory. These were all created automatically. They are all being implemented automatically, tested automatically, deployed automatically, and tested live on production automatically. Good night.

Before my 7-figure SaaS exit, I had dozens of failures. What shifted things was surrounding myself with other experienced founders. Recently we decided to start our own masterminds. Small groups, carefully vetted. Apply at wildfront.co

The fastest and surest way to success is to focus on one goal and project at a time.

When I'm enjoying what I'm doing, everything else falls into place.

BREAKING: AD AGENCIES ARE DEAD

AI makes us faster. It doesn't make us interesting. A basic prompt produces technically correct posts with zero personality. The model hasn't bootstrapped a business, pivoted, had customer conversations, or figured out how to pay the bills. What kind of content do you want to put out there?

I wish I had thought of this earlier... Having Claude generate plans/specs in HTML instead of Markdown keeps me much more sane. And yes, we have a boatload of new free tools coming soon to help you with your content production for one or more platforms.

I'm one prompt, and 25 seconds in, guys. We're done.

Building since 2018, I've noticed what separates consistent creators from the rest. They define content pillars. Removes the blank screen problem. You already know what buckets to rotate through. Here's the balance I often see: pick 2-3 themes you can sustain, not 5 you'll abandon in month two.

Most social tools force a choice: bring your own content, or let AI write generic stuff for you. DemandBird is different. We believe a smart AI assistant removes friction without replacing you. A good assistant nudges you when you're stuck. Helps you tell your story—not a hallucinated one.

Naw, promise, I'm not scared at all.

Most SaaS products think about growth after product-market-fit. We're building it in from day one. Some will work. Some won't. Our next newsletter covers the full breakdown, what we're building, why, and the bets I'm making on each one. Sign up here, don't miss it: https://frontier.wildfront.co/

Early calls with prospects do more than convert customers. They reveal how people describe their problems, what resonates in your offering, pricing resistance, usability gaps your team missed. They spark word of mouth and growth ideas you couldn't predict.

Dear customer, Thanks for your report. Unfortunately our development team woke up ill this morning. We don't know they'll return but as soon as they do they'll hop on your issue. Sincerely yours.

"If the AI job apocalypse is coming, it is coming for software engineers first. [...] But here’s a paradox to chew on: Software engineers are in higher demand than ever before. Businesses today employ 6 percent more of them today than they did a year ago." - Rogé Karma, The Atlantic

Ai is more effective when viewed as an extension of humans, not a replacement

Most founders post on 3 platforms and abandon 2 within a month. Not because they run out of ideas. Because they run out of time. We built DemandBird to fix this: write once, schedule everywhere (Twitter/X, LinkedIn, Threads, Bluesky).

Anthropic is offering new engineers equity that vests over 4 years. Their CEO just said engineers will be obsolete in 6-12 months. That’s either the worst compensation package ever designed or Dario doesn’t believe his own predictions.

AI can do many things better than humans. But it can't do many things better than AI+humans. That's why we haven't heard of many people losing their jobs strictly due to AI.

Enable your whole team to build product, with RalphBlaster. Join the waitlist today. Onboarding starts soon—we'll add people in the order they signed up.

I just built RalphBlaster™ 😋 and it's absurd My entire workflow is now: - create ticket - click to generate PRD - approve it - Ralph does the rest in an isolated worktree I get pinged when it's done I don't touch an editor, terminal, or Claude Code Sign up for the waitlist at ralphblaster.com

If you can sell status... you barely need to sell utility.

They convinced people to pay more… to sit on a plane longer. Boarding early might be the greatest marketing trick of all time.

Serious question: has anyone studied whether Claude Code performs better when you’re polite versus when you talk trash to it?

Who here doesn't know how to code, and has attempted to build an app? Were you able to get to the point of launching?

While some are spending months raising millions of dollars they don't need... Others have spent $200 on Claude Code and launched.

There's money being dropped in the Wildfront+ founder community every day.

Imagine it’s five years from now. Looking back on this period, what obvious business move do you wish you’d made?

What will the future of apps with AI, look like? Often this is discussed as agents/MCP's communicating with each other. Google Disco takes a different approach, dynamically creating apps based on prompts & content in open tabs. Curious to see where this leads: youtu.be/9CKeTgcMjzc?...

If that isn't a badass CTA, I dunno what is. Props, @cloudflare.social

I 😍 the willingness of people to share their tactics in the Wildfront founder community. One recent example is an SEO expert giving details as to how he’s growing organic traffic on his new SaaS. If you wanna up your SaaS game come grow with us: substack.com/chat/5899761

We used to spend two weeks naming products. Two. Weeks. Brainstorming. Debating. Settling on something mediocre. Now? 30 secs. And the names are better. Every single time. DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days. The excuses are gone.

I used to think freedom meant not working. Now I think it means doing what you’d choose even if you didn’t have to.

Specialization works… until the world stops playing by the same rules. The broader your base, the better your odds when everything shifts.

I don’t count my chickens until they hatch. Even if I really think they’re going to hatch. Why? Because the reality is, they don’t all hatch. And I'd much rather create unexpected upsides than unexpected downsides.

TIL Spotify is running ICE ads. Needless to say, I just canceled. I hope you will too.

Someone on Thumbtack just now: “I'll give you $100 off if you cancel the project bc I just paid $91 for this lead. I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."

The key to unstoppable success? View all difficult business hurtles as moats, and turn setbacks and losses into fuel. Don’t look back.

Anyone know of a domain registrar affiliate program that is actually usable? All the ones we've tried either deny us right away or only provide an affiliate link to their homepage which won’t cut it.

AI is great at working within a narrow range of rules, such as generating: - A catchy headline - A brand/domain name - Even a small script But when there’s a bigger picture involved it falls apart, such as: - Building a larger app - Writing a short story you'd actually want to read

Are you a generalist or a specialist? If a specialist, in what?

Over the past year we've been heads down on Aware and grown it 8x. We’re in full scaling mode. Along the way, we’ve also acquired two other businesses under the Aware canopy. It’s time to step beyond. And with that, we’re beyond excited to announce Wildfront(.)co. Let's go!

With my people at @microconf.com New Orleans! #microconf