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@nathanjurgenson.com

author, The Social Photo (Verso) former: Real Life magazine, Theorizing the Web conference, Snap. currently: have no idea los angeles

3.3K followers254 following421 posts

โ€œPotemkin nostalgiaโ€ When you enter the vintage looking photobooth and thereโ€™s an iPad When thereโ€™s glitch at the movie theater that reveals theyโ€™re streaming Amazon Video When you find out the โ€œsmall, localโ€ restaurant is re-heating Sysco food

probably a poor term, all nostalgia has that false element to it by definition. what term are folks using for when the reality of modern fakeness peaks through staged 'authenticity'?

a through-line from social media metrics to prediction markets: the fantasy of simple numbers that make us feel we know an unknowable world

Rob Horning@robhorning.bsky.social

I think that prediction markets encourage a blinkered, binary view of the world in which "reality" is resolved into yes/no propositions capable of being framed in unambiguous, uncontested languageโ€”an impoverishing way to think of both events and language as cognitively corrosive as AI use

the deep quantification of social platforms and the ubiquity of gambling and prediction markets, ironically, only makes us more paranoid of the numbers and what they claim to measure

"this will be a war of all against all that could end humanity. dont worry, the invisible hand of the market will lead to natural equilibrium. but fyi we're selling the weapons" -new Zuck essay

AI as having a parasocial relationship to your own self and life

Rob Horning@robhorning.bsky.social

and of course current cultural logic points to ultimately having an "AI agent" do all the consumption for you while you get to check the boxes (as with the Axios worker who had AI process The Last of the Mohicans for him)

cultural consumption as to-do list. new albums, movies, tabs, even travel and going out as list-making and list-completing

Rob Horning@robhorning.bsky.social

feeds teach us to value ourselves for the velocity of our consumptionโ€” that is, to enjoy "speed of scrolling" as a kind of content, the substance of our acts of consuming that gives the ambivalent "pleasure" of being numbed out by the overwhelm: the slop sublime

Durkheimian functionalism is alive and well in Silicon Valley

Roland Meyer@bildoperationen.bsky.social

In the nineteenth century, the accumulation of data became both a political and a technical project, deeply entangled with colonial expansion and eugenic biopolitics. This genealogy remains very much alive in todayโ€™s AI hype, recharged by twentieth-century's cybernetics and information theory 3/

everyone calling out any hint of slop seems great! but reducing that to AI-or-not would terribly miss the point people want to use AI as a yes/no proposition to side step the harder task of instead judging if something was made with only efficient and viral intent

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while Pump dot Fun is extreme, i think its a good, if hyperbolic, example of what all gamified platforms are: metrics-saturated platforms like X and Insta but also here are about conforming to *and thus debasing yourself for* what the number counts encourage

Taylor Lorenz@taylorlorenz.bsky.social

Pump Fun GO is just the latest in a new class of platforms that are defining the next phase of the attention economy. Prediction markets like Polymarket and Kalshi are part of this new era, as is the rise of so-called โ€œUGC marketing.โ€ www.usermag.co/p/the-bounty...

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for those posting videos, you know your self and experience through the lens of how others see, react, and share it. your "point of view" is as much how you look and are circulated as it is what happened through your eyes in the moment

when taking a selfie (remember that term?), your point of view is your eyes and the front facing camera-mirror at once. 1st and 3rd person views collapse when documentation is taken for granted

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Replying to @robhorning.bsky.social

dealing with "AI" is a bit like dealing with a pandemic โ€” if there isn't social trust and a widely shared prosocial commitment to shared protocols of public health, then there is no protection for anyone, just paranoia and individualistic voodoo

underrated question is what is the role of media/cultural criticism when meanings and power dynamics arent being hidden?

Decades of media studies and so on painstakingly deconstructing popular speculative fiction narratives to point out their underlying racist/xenophobic content, also decades of nerds accusing academia of 'reading too much' into stuff but here we are

sometimes i see complaints that the news today is too "on the nose," or "if this was fiction the writer would be fired," etc etc because, if true, that critical thinkers job is no longer required. (they wouldnt have needed the They Live sunglasses if the aliens said what they mean)

felt like this too neatly linked the feeling of fakeness to the recent pivot to short form video. all metricized and algorithmic media is deceptive. like, what's the "real" way to post content in a system that links attention to profit?

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I hear critical positions towards so-called ยซartificial intelligenceยป nowadays framed more and more as ยซrejectionismยป, and this is especially formulated as a critique of the left. The argument often goes something like this: Rather than seeing the potentials of AI, the left merely rejects it 1/

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Replying to @robhorning.bsky.social

the psychoanalytic distinction between "desire" and "drive" also seems useful to explaining that shift from "wanting to converse with friends and build relationships" to "compulsion to consume repetitively to sustain a machine-zone-like fugue state"

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Replying to @bildoperationen.bsky.social

To call slop automated is not to say it is free of human labor โ€” rather, this human labor is already embedded in automated operations, not only made machine-like and subsumed under the logic of algorithmic curation, but made machine-readable, dissolved into patterns and quantifiable reactions 5/