Matt Navarra

geekout.mattnavarra.comGeekout NewsletterThe World's Most Useful Newsletter for Social Media Managers

18 Nov 2024

I send 30,000+ social media managers the MOST useful email I spend 2 days collating ALL the latest - Social media news 🔥 - New platform features 🆕 - Expert tips & tricks ✨ - Top tools & apps 🛠️ - Viral memes 💀 Don’t spend HOURS every week trying to keep up with it all. I'll do it for you. For FREE

Matt Navarra reposted

Martin SFP Bryant

@martinsfp.bsky.social

4 Sept

So this is why that “Twitter dot now” app has renamed itself “Tweet”

Mike Masnick@masnick.com

👀 Court says it appears that Elon Musk has abandoned the trademark for "tweet" (but not "twitter"). storage.courtlistener.com/recap/gov.us... So tweet freely on other platforms.

3 Sept

when chatgpt is down and you have to use your own intelligence at work today

2 Sept

X continues to lose EU users X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025. Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally H1 ad revenue fell 18.4% YoY to $710M Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%

socialmediatoday.comX continues to lose EU usersThe platform’s user base has once again declined, according to its latest EU Digital Services Act disclosures.

2 Sept

Source: socialmediatoday.com/news/x-continues-to-lose-eu-users/829384

techcrunch.comX open sources its ranking algorithm, letting users see if they've been 'shadowbanned' | TechCrunchX is expanding the open source code behind its 'For You' feed and launching new transparency tools that show users when its ranking systems have affected their accounts or posts.

13 Aug

NEW X now reveals if its algorithm is throttling your posts X has open-sourced its core ranking system, filters, signal weightings on Github 'Under the Hood' will show you whether labels or ranking systems affected your posts You'll be able to download the data + ask an AI to explain WTF happened

13 Aug

Instagram has a new workmark logo Head of instagram Adam Mosseri said the new logo is: "Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram." What's your 1-word review?

Matt Navarra reposted

Christopher Mims

@mims.bsky.social

So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?

Matt Navarra reposted

Anil Dash

@anildash.com

It's important to understand: social networks are not meant to be one-size-fits all! When Meta (which makes Threads, as well as Facebook and Instagram) creates platforms that have hundreds of millions of users, they do things like enable genocides, where tens of thousands of innocent people die.

Christopher Mims@mims.bsky.social

So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?

Threads is pulling away from X and Bluesky on mobile Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2% Bluesky has now lost around half its MAUs since its late-2024 peak However...

techcrunch.comBluesky’s active user base is shrinking as its focus expands beyond the app | TechCrunchOver a year following its post-election surge, Bluesky’s mobile app is seeing a continued decline in active users, though its remaining community is still relatively engaged.

...Bluesky’s remaining users are still fairly sticky, with DAU/MAU around 29% The shift: Threads has scale and momentum. Bluesky has loyalty, but far less reach. 2/2

theverge.comBluesky’s new CEO wants to grow it allBluesky is many different things in a trenchcoat.

3 Aug

@bsky.app wants to become more than liberal Twitter Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative. Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.

theverge.comBluesky’s new CEO wants to grow it allBluesky is many different things in a trenchcoat.

3 Aug

Private data and membership-based communities are the platform’s most requested feature and could unlock far more use cases Bluesky plans to start monetising this year through affiliate-style payments, not ads or crypto Its 50-person team now supports 45m users

fastcompany.comBluesky set out to fix social media. Now it's running into familiar problemsEarly momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.

22 Apr

Bluesky set out to fix social media. Now it’s running into familiar problems Bluesky surged 500% after the November 2024 election, reaching 2.5 million users. By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]

22 Apr

Platform’s “Resistance Twitter” identity fueled echo chambers, limiting mainstream appeal. Bluesky now faces a core dilemma: grow and monetize while preserving decentralization and user trust. [2/2]

11 Feb

A masterclass in PR crisis management Or self destruction? Wild !👇

11 Feb

brave choice for an email subject title h/r @cmcalgary.bsky.social

Matt Navarra reposted

Large Langhoulage Model

@shawnfleek.com

30 Jan

Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?

23 Jan

How to get your X account hostility score🔥 And discover if Elon's X is restricting or boosting your posts Step 1. Go to this X post x.com/i/grok?conve... Step 2. Add a reply: "Now do the same for [@username]" -- X has not confirmed if Grok is hullicanting or leaking internal moderation insights

vice.comHas Grok Been Tricked Into Revealing What It Really Thinks of Your X Account?A bunch of bored tech analysts and industrious autists on X claim to have found a way to get Grok to reveal users’ content moderation scores—numerical values, ranging from 1 to 100, that indicate how ...

23 Jan

Read more about the (alledged) X account hostility score:

21 Jan

Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿 I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines… archive.is/KYMQF

techcrunch.comICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunchICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.

21 Jan

ICE has become Bluesky’s 3rd most-blocked account after receiving official verification. Users recommend direct blocks or curated blocklists targeting all U.S. government accounts. The White House and VP JD Vance remain the most blocked accounts on Bluesky. 1/2

techcrunch.comICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunchICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.

21 Jan

The timing of the verification has raised speculation about Bluesky’s internal deliberations, policies, and handling of controversial institutions. Fediverse tensions rise as bridging, blocking, and government visibility collide. 2/2

Matt Navarra reposted

20 Jan

Replying to @mattnavarra.com

Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’ Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink

16 Jan

Ryanair’s CEO Michael O'Leary talking about Elon Musk: “I would pay no attention to Elon Musk, he’s an IDIOT!” 😆

Ryanair’s CEO Michael O'Leary talking about Elon Musk: “I would pay no attention to Elon Musk, he’s an IDIOT!” 😆

19 Jan

Elon Musk's response to RyanAir CEOs comment: "Ryanair CEO is an utter idiot. Fire him."

bbc.co.ukFacebook tests £9.99 monthly subscription for sharing more than two linksMeta is encouraging users to verify themselves to unlock more features or engagement with their posts.

18 Dec 2025

🚨 Facebook Tests Charging Users for Sharing Links in Posts! No Meta Verified subscription = limited link sharing Some users now face a 2-link post limit unless they pay £9.99/mth, or more Meta’s latest power move hits creators + small biz hardest I gave my analysis of the change to BBC News... 👇

WOW! Major change being tested on Facebook Some will love this. Many will HATE it! Facebook is testing limiting the number a links people can share without a Meta Verified subscription Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account

UPDATE 3 According to my sources... - Links in comments are NOT included in this test This means adding comments in links should still work. But some are reporting links being converted to plain text (not hyperlinked) for some posts/profiles/pages. 🤷‍♂️

UPDATE 2 Links in comments (unconfirmed info) If you're in the test... And have a Meta Verified subscription... - Links are clickable in comments when added by you on your own posts - Links are NOT clickable when added to someone else’s post 1/2

- Without a Meta Verified sub, links do not get hyperlinked (plain text) This may frustrate people hoping to workaround the link blocking using the link in comments tactic. 2/2

UPDATE 1: Sources tell me that the number of links available to Meta Verified subscribers will vary during the test and increases based on the Mata Verified subscription tier. I believe only the MAX plan has unlimited links during the test.

Meta's trying to understand whether: • verified badge acts as a trust signal, esp. when users see links from accts they don’t already follow • people feel more confident in quality + trustworthiness of links shared by verified accts • higher link-posting capacity increases value of Meta Verified

socialmediatoday.comMeta Considering Charging Business Pages to Post LinksMeta could be set to make a big push to increase Meta Verified take-up.

Key point This isn’t a platform-wide rule change — it’s a small, limited test But it does reinforce a broader direction... Meta Verified is increasingly being treated as a trust layer, not just a badge. If this expands, it would mark a meaningful shift Link publishing becomes a paywalled feature

Meta confirmed the following to me: “This is a limited test to understand whether the ability to publish an increased volume of posts with links add additional value for Meta Verified subscribers.”

From sources familiar with the test, it’s my understanding: • The test limits how many organic Facebook posts with links some non-verified accounts can publish • The # of allowed link posts varies by your Meta Verified Subscription tier, with only the MAX tier offering unlimited link posts

20 Nov 2025

Bluesky revamps its moderation and reporting tools It now offers 9 granular reporting options, covering harassment, false info, and more. A revamped strike system now tracks severity and past violations. And that's not all... [1/2]

techcrunch.comBluesky announces moderation changes focused on better tracking, improved transparency | TechCrunchBluesky is making moderation changes, including the addition of new reporting categories, strikes, and more clarity when communicating with users about violations.

20 Nov 2025

Users will now be notified what rule they broke, how severe it was, and how close they are to a ban. An in-app moderation inbox is on the way, replacing email reviews. But will it be enough to appease users and regulators? [2/2]

platformer.newsThe Bluesky exodus, one year laterThe company has 40 million users and big plans for the future. So why don't its users seem happy? PLUS: The NEO Home Robot goes viral + Ilya Sutskever's surprising deposition

4 Nov 2025

Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise Bluesky now boasts 40M users but fewer active voices Daily likes have fallen from 2.7M to 1.1M Features like zen mode + private dislikes to improve vibes But Bluesky still feels like Twitter’s emotionally exhausting twin

socialmediatoday.comBluesky Reaches 40M Users — So Should Your Brand Be on It?Bluesky has a growing community of dedicated, knowledgeable users.

3 Nov 2025

Bluesky Reaches 40M Users – So Should Your Brand Be On It? Bluesky has climbed to 40M users, a modest rise from Aug’s 38M The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline

techcrunch.comBounce introduces a tool to move your Mastodon account to Bluesky | TechCrunchMoving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.

8 Oct 2025

Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa) Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list Users can migrate or merge accounts—fans come with you, posts don’t You will be able to move in either direction

techcrunch.comMastodon is taking cues from Bluesky with plans for its own starter 'Packs' | TechCrunchMastodon is planning to make it easier for newcomers to discover curated collections of users to follow by launching a new starter packs feature.

7 Oct 2025

Mastodon will soon launch “Packs” to help new users find people to follow The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included

techcrunch.comWaffles eat Bluesky | TechCrunchA waffle-centric controversy underlines ongoing tensions between Bluesky and some of its most vocal users.

6 Oct 2025

Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence Critics accuse Bluesky of ignoring marginalized users Graber doubled down, posting waffles + defending decentralization

2 Oct 2025

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techcrunch.comBluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunchBluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.

10 Sept 2025

@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks. Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content. 1/2

10 Sept 2025

The move follows a full shutdown in Mississippi over harsher requirements. But Bluesky warns rising state laws risk privacy and crush small platforms. 2/2

9 Sept 2025

@bsky.app finally has a private bookmarking feature! Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds 1/2

Bluesky@bsky.app

v1.108 is rolling out today 🚚 Now live, at long last: Bookmarks, aka Saved Posts. For all those posts you'll definitely plan to come back to! Update the app and give it a try. The button is right down there 👇

engadget.comBluesky finally has a private bookmarking featureBluesky has added a built-in bookmarking feature so users finally have a way to privately save posts on the platform.

9 Sept 2025

Bluesky also now offers a one-click tool to import old “pinned” posts and convert them to private saves ✨ Which feature do you want Bluesky to add next? 2/2