Marcin Michalak

Marcin Michalak

@marcinmi.bsky.social

Marketing & Growth in B2B πŸš€ β—† Branding Studio co-founder ✨ β—† Building micro-apps to buy a summer 🏑 β—† Half Marathoner, Marathon soon! πŸƒβ€ β—† Here to connect 🌐

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7 years ago I learned to code and built an app to scratch my own itch. It grew to 3500+ users. 😒 But, I failed to monetise it (< $1100 all-time revenue) I abandoned the project 2 years ago and now I want to revive it. Let me share my journey, here on πŸ¦‹

Tough days as an indie hacker recently… - My 9-5 costs a lot of πŸ”‹ recently πŸ’€ - my agency cofounder got seriously sick and I had to take over some responsibilities πŸ˜• - it’s a flu season and my kids are getting sick more often 😬 Anyone else feeling overwhelmed? #buildinpublic

Day 12: Massive UI overhaul. After not touching the UI for 3 years I’m now rebuilding it. Thanks to TailwindCSS the whole process is a breeze. Also getting a lot of interesting feedback around pricing recommending to introduce annual plan. What are your thoughts on that? #buildinpublic

Day 11: First Reddit posts after a while! Results? ➑️ Over 100 upvotes. ➑️ 40 new users ➑️ Lots of good feedback ➑️ 1st ban on a subreddit πŸ˜… Meanwhile, back to shipping! ⛴️ #buildinpublic

Time to call it a day. Sending an email update after many, many, many months to your user base is scary as f*. Let's look at the numbers tomorrow morning. Let's try to relax now. All links work, right? #buildinpublic

Day 6: Article summarization feature is working back again! (at least on staging!) Can't wait to publish to Chrome Store. First update after 2 years πŸ‘¨β€πŸ¦³ Fun fact for data nerds: β€” Last month our users added 3845 bookmarks 😱

Learnings so far: 🟩 Getting an old project back up is a PAIN – so much to fix before you can even add cool new things! 🟩 Chrome extensions = super fun to build! 🟩 Oof, we totally missed out on making some $$$. Time to put those lessons to work. 🟩 Commit. More. Often. πŸ˜… #buildinpublic

Recent emails stats: My app (live for 7 years) sends ~1000 emails every week with private newsletters. Open rate averages 24-28% CTR: 1-1.5% Collecting ideas how to improve Open Rate πŸ‘€ #buildinpublic

Day 3: Finalized new feature for my extension. Use case: export my Twitter/X saved bookmarks and save it in my extension. I didn't want to pay $200/mo for API access. Sure! πŸ˜‡ Next: β€’ Prepare to release the update to Chrome Store. β€’ Promo on X

Game Plan *5 days*: β€’ Refresh Chrome extension by fixing UI glitches and adding one major functionality for Twitter/X users β€’ Promote new feature on X β€’ Get 10 customers β€’ Fix minor bugs in Rails app Status: 🟩 🟩 🟩 πŸ”² If successful: - Migrate main app to NextJS - Continue improvements Status: πŸ”² πŸ”²

7 years ago I learned to code and built an app to scratch my own itch. It grew to 3500+ users. 😒 But, I failed to monetise it (< $1100 all-time revenue) I abandoned the project 2 years ago and now I want to revive it. Let me share my journey, here on πŸ¦‹

I want to post daily and update you on the progress, learnings and mistakes. Not sharing link publicly as I don’t want to promote here. I want to build real connections by sharing my learnings. #indiehackers #buildinpublic

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