Roger Wong

Roger Wong

@lunarboy.com

Design leader writing about AI and the future of product design. 20+ yrs at Apple, Microsoft, Samsung, BuildOps. rogerwong.me

281 followers565 following527 posts

Holy shit. Using the Compound Engineering plugin and Fable, I planned out an iPad port of my app this morning. Then before dinner, kicked off Codex on the goal of implementing it. 4 hours later, it’s alive!!!!

Trying out Codex in the terminal… I'm sorry, but Claude Code is more beautiful and considered. Maybe I'm just used to it, but Codex feels very unfinished from a UI standpoint.

I called it "Galileo" as a nod to the famous astronomer *and* the USS Enterprise's shuttlecraft from #startrek. Hope you like it.

Working on something kind of fun. The @sandiegocomic-con.bsky.social schedule is notoriously terrible. With nearly 3,500 events over 5 days and 51 rooms/venues, it's an information nightmare. SDCC's app and site aren't great. So I decided on Friday to see if I can make a better one. #sdcc2026

Regarding macOS Tahoe and the requirement of squircle app icons, I think it's an accessibility play by Apple. Here, in Mac OS X 10.4, I'm trying to click in the blank space around the shape. Didn't work. 1/

You can see that Automator and Chess didn't have the full square click target. Interestingly, QuickTime and Sherlock did account for it. Apple fixes this issue by requiring all app icons to be the squircle, matching iOS. 2/

My god this is real.

Ryan Estrada@ryanestrada.com

Paramount+ wanted to use the image on the left as a poster for the wrath of Khan, so they used everyone's least favorite technology to generate the rest of the image.

Been writing about designers-as-orchestrators for a year. "Editorial" is the better word. Orchestrator suggests conducting players who already know their parts. Editorial means standing over the whole portfolio, deciding what belongs and what gets killed. 1/2

AI tools agree with everyone. They're designed to. They remove the friction that used to keep design honest, and whoever learns to put that friction back is doing the actual work.

Old construction saying: paper accepts everything. AI prototypes now do the same. The discipline is learning what to reject.

We're getting good at accelerating design work. Automating it is still hazy. AI will ship a passable prototype in minutes, but it can't tell you where your judgment goes when the model handles production.

Acceleration is not automation. Engineers crossed the line this year: four agents in parallel, wiped out by 11am. Design hasn't. Faster PRDs and prototypes are acceleration. Automation needs specialist agent teams, with your judgment shaping the output.

LinkedIn's working Full Stack Builders all spent years as specialists first. That's the part of Tomer Cohen's pitch that nags me. They flex because they built taste one lane at a time. The new APB program bets juniors can skip that phase and still develop the judgment. I'm not convinced. 1/

Intercom, Cisco, and Figma all landed on the same answer: design's value is at the beginning and the end. Agents own the middle. The catch: the middle is where junior designers built judgment. We're compressing the workflow and the career ladder at the same time.

Wow. LOL

Adam Sharp@adamcsharp.bsky.social

Does anyone know of any other examples of where a video synchs perfectly to other audio, like the This Is America video clip set to Call Me Maybe?

Developers and designers are independently grieving the same thing right now, and it took me a while to realize they’re not mourning the skill but the tribe. The community that used to care about the craft now feels like it’s about speed, or pulling a slot machine lever on prompts. 1/

I thought the same thing. This might be the inflection point and NOT “AI-washing” as in the earlier layoffs from Amazon, Meta, etc.

Dare Obasanjo@carnage4life.bsky.social

I think this will be a watershed moment in tech similar to Elon's layoffs at Twitter in 2022. AI coding agents crossed the threshold in December and this is the beginning of the fallout. "we're not making this decision because we're in trouble. our business is strong." - Jack Dorsey

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I’m hearing about designers dropping Figma entirely and designing in code with AI instead. It makes sense when you think about it—every pixel you push in Figma is a promise an engineer has to keep in a completely different medium. That’s a lot of translation for no reason. 3/

Everyone’s debating whether designers will lose their jobs to AI. That’s the headcount version of the question. The thing I keep thinking about is process—who does the work, how fast, and where the new bottlenecks are. 2/

After writing about Wall Street + SaaS, I found a few pieces that pulled on that thread to something forward-looking. - Shawn Smith on how Salesforce is in trouble - Charlie Warren on what he calls “Vertical AI 2.0” - Eli Dukes on the new moat: data recipes - Duncan Grazier on the next AI platform

rogerwong.meWhat's Next in Vertical SaaS - Roger WongVertical SaaS: Explore Vertical AI 2.0, data recipes, and decisioning systems reshaping moats, product strategy, and the future of industry-specific software.

Zapier and IFTTT were supposed to "kill the software giants." They didn't. Instead, the system integration market grew to $410B by 2024. Similarly, in 2000, I worked on Sega.com and our agency charged $1M for the design+build. Today, a Shopify site costs $39/mo. But the market has grown to $47B.

Roger Wong@lunarboy.com

Last week, B2B software companies tumbled in the stock market, dropping over 10%. The prevailing sentiment is because AI tools like Anthropic’s Claude Code are now capable of doing things companies used to pay thousands of dollars for. I think Wall Street is wrong and I have receipts.