Matthias Lüfkens 🧞

The @digitips.ch ranking of World Leaders on Social Media 2026 is out. Browse through 4,400+ social media accounts on 12 social networks including @bsky.app. ➡️💲🔗 luefkens.gumroad.com/l/DigiTipsSo... #DigitalDiplomacy

Milk, patience, and mountain magic - a glimpse into artisanal cheesemaking at La Fruitière des Perrières in Les Gets.🇫🇷

Thanks to my son, Niko for inviting me to the Milano-Cortina Olympic Opening Ceremony.🇮🇹

It’s was my fault... 20 years ago I opened #Davos to a global audience. This year the WEF reached a record 43 million impressions and 30 million session views on social media. ➡️🔗The full conversation with Hubculture's Edie Lush is available on YouTube youtu.be/7NIpZ1im4P0 #WEF

Have we reached peak Davos? 👀 Watch my full conversation with Hub Culture's Edie Lush youtu.be/7NIpZ1im4P0 #WEF #Davos

Back at the @unisg.ch for three days of digital immersion.

How influential are International Organizations on social media? Discover why international organizations lose followers on Facebook & X and set up shop on @bsky.app. ➡️🔗 digitips.ch/internationa... #UNGA #DigitalDiplomacy

I was speaking about the first @inyourpocket.com guides from way back when print guides were a thing. Anyone still uses printed city guides? #AskingForAFriend

Do you want to work with me ⁉️ 🔎 We are looking for a Social Media Specialist @interpol.int in Lyon. ➡️🔗 209400.jobs2web.com/job/Lyon%2C-... #DreamJob

Is #Bluesky becoming the new platform for #DigitalDiplomacy? Follow the diplomatic crowd at the @un.org in New York. go.bsky.app/M2Z9EJz

How many world leaders are already on #Bluesky? Check out the updated lists on @digitips.ch bsky.app/starter-pack...

How many world leaders are already on #Bluesky? Check out the updated lists on @digitips.ch bsky.app/starter-pack...

New to Bluesky?🦋 Here's the @digitips.ch starter kit with 50+ International Organisations bsky.app/starter-pack... #DigitalDiplomacy cc @pfrazee.com @jay.bsky.team

Interesting discussions about @bsky.app at the Geneva Social Managers confab held at @unaids.bsky.social headquarters. Thanks @manishkak.bsky.social & Miladin Bogetić 🙏

Where am I? 1) Bluesky headquarters 🇺🇸 2) Lyon Art Museum 🇫🇷 3) UN AIDS offices in Geneva🇨🇭

Thanks for the shoutout @jonworth.eu🙏 It took us a couple of weeks but it was worth it… Hoping more organisations will join this platform. I am keeping a running list on @digitips.bsky.social.

Bluesky is picking up speed.🦋

That’s what you call making an entrance! Interpol’s new Secretary General, Valdecy Urquiza arrives at @interpol.int.

Bluesky now has more than 10 million users. When I joined in 2023 this place was quite intimate.

What can we learn from the Belgian EU Presidency? 🇧🇪 An interesting conversation with Laurens Soenen in the #SoMeInsights podcast with Dante Licona. ➡️🎙️ open.spotify.com/episode/1zLD... #DigitalDiplomacy

"Content has to be good for the organization, good for the platform, and good for the audience." Listen to WTO's Janaina Borges on the latest episode of our SoMeInsights podcast with @dantelicona.bsky.social. ➡️🎙️ open.spotify.com/episode/1APK... #DigitalDiplomacy

Which World Leaders are on Bluesky? Discover the 2024 ranking of heads of state and government and foreign ministers on social media. ➡️🔗 digitips.ch/social-media... #DigitalDiplomacy cc @pfrazee.com @jay.bsky.team

I love this map of Eurovision voting patterns over the past two decades. There's so much to unpack. #Eurovision2024

I have a private message for you. Double click to play. ▶︎ ●────────── 0:22

How important is personal social media engagement for leaders? Listen to Toily Kurbanov, Executive Coordinator United Nations Volunteers in the latest episode of our #SoMeInsights podcast. 🎙️🔗 open.spotify.com/episode/16OU... #DigitalDiplomacy

"Ukraine has reinvented diplomacy" - @abaerbock.diplo.de . Check out the powerful wartime diplomacy website the Foreign Ministry of Ukraine put together. 👀 #DigitalDiplomacy

Look what I received in the mail today.👀 700 pages filled with #DigitalDiplomacy insights. Thanks to Corneliu Bjola & Ilan Manor and co-authors Alicia Fällhed and @andreas212nyc.bsky.social ❤️

Meet the man behind the @KiribatiGov account on X 🇰🇮 Listen to the story of Kabeia Rineaki, his passion for his native country, his love for his people and edgy social media posts🏝️ Please subscribe🎙️🔗 spotifyanchor-web.app.link/e/RzZHrAhPrHb #DigitalDiplomacy

Wonderful conversation with Gosha Tykhyi about Ukraine’s #DigitalDiplomacy in our brand-new Social Media Insights podcast with my friend @dantelicona.bsky.social. Worth a listen if you have 25 minutes to spare.

There are worse places to work from… #WFH

Why is the uptake of Threads in the EU so sluggish? ➡️🔗 digitips.ch/threading-ca... #DigitalDiplomacy

Why did Italian Prime Minister Meloni take a selfie with Indian Prime Minister Modi? Since Narendra Modi is the most followed world leader on social media, Giorgia Meloni gained several tens of thousands new followers overnight on X and Instagram. #DigitalDiplomacy #Melodi

Bienvenue Paris! The city of @paris.fr and Mayor @annehidalgo.bsky.social are now officially on the @bsky.app. cc @pfrazee.com @jonworth.eu

Does the ChatGPT have a bias? Definitely, when it comes to Turkey 🦃 Happy Thanksgiving!

At age 81, @POTUS Joe Biden gives #Threads a second life. #DigitalDiplomacy

Look who is on Bluesky 👀 Welcome @unesconow.bsky.social, the first #UN agency on this platform. #DigitalDiplomacy #FF

Who is afraid of Elon Musk? It seems everyone is... ➡️🔗https://digitips.ch/who-is-afraid-of-elon-musk/ #DigitalDiplomacy

Who is afraid of Elon Musk? It seems everyone is... ➡️🔗https://digitips.ch/who-is-afraid-of-elon-musk/ #DigitalDiplomacy

Guess where?

I Bluesky ready to onboard large accounts? Germany's @abaerbock.diplo.de and @diplo.de become the first foreign minister and foreign ministry on Bluesky 👏 cc @pfrazee.com #DigitalDiplomacy

In Brussels for the day 🇧🇪

I have spent the past weeks counting clicks and followers... Here is my latest study about international organizations on social media including Bluesky. cc @hrw.org ➡️🔗 digitips.ch/internationa... #DigitalDiplomacy

Are you looking for an alternative to X? There are plenty, but none will ever replace what Twitter was. ➡️🔗https://digitips.ch/by-bye-twitter-welcome-to-social-media-fragmentation/ #DigitalDiplomacy

RIP Twitter 2006-2023 via Mike Wilson ➡️🔗https://twitter.com/CraftyOldGit/status/1591105627111178240 #TwitterXtinct #TwitterX #RIPTwitter

One of the best things about the Tour de France is the ‘publicity caravan’, the ad train preceding the riders 🚴‍♂️🚴🚴‍♀️ #LeTourdeFrance #TDF2023

Which world leaders are on Threads?🧵 Find out ➡️🔗 https://digitips.ch/who-are-the-first-world-leaders-on-threads/ #DigitalDiplomacy

Today was my last day at @zurich.com 😢 I had a fun time in Zürich🇨🇭 The best part was my afternoon nap in this design beauty. 💤

Good morning 🇫🇷🇨🇭

Labas rytas Lietuva 🇱🇹

Sunset over the Baltic Sea 🇱🇹