Johnny Oberg

2025 was a huge year for my animal advocacy. 🧡 Every win here exists because of the people who support my work in so many ways. 🙏🏼 If you’d like to make 2026 even bigger for animals, donate here: Donorbox.org/JohnOberg (tax-deductible option at the link in my bio). Thank you. 🫶🏼

Anni was rescued from the horrors of the #egg industry. 🥚💔 She finally experienced what life was meant to be — at Goyo Santuario where she was loved, respected, and safe. 🧡🐔 But her story is extremely rare. Please, rethink what you consume. #Eggs come at a great cost.

What a thrill to be invited to speak at the China Vegan Summit in Shenzhen, China. 🇨🇳 I had always been curious about the animal advocacy happening in this massive, influential country. Happy to report that there is a lot happening! 🙏🏼

Not only is factory farming incredibly inhumane, it's also disgustingly filthy. Do you really want to eat food from a plae like this? 🤢🤮

Do you think exploited animals dream of freedom? I do. 😥 [Mutts Comics]

Happy birthday to my late, great mom, Karen Oberg, who would've turned 72 today (but passed away in 2015). 🧡 This pic is her holding the booklet that changed her life. 👀 It made her cry. She vowed to never eat animals again. I was so proud of her. She was the best. 🧡

This is INSANE. 😱 In 50 years, #chickens have been bred to grow FOUR times their normal size. Beyond the grossness of eating #FrankensteinMeat, the suffering they endure as a result of such growth is brutal. Their legs often snap from the weight of their bodies. 💔

What part of this looks “natural” or “humane” to you? 😡 Fight this. Ditch #dairy & choose #plantbased milk. ❌🥛❌

17 years ago today, I stopped eating animals just like this Pitagoris here at Santuario Eli. Happy #veganniversary to me! 😚

These 8 seconds gives you an indication of how scared farm animals are in there final moments. [Humane Farming Assocation]

This COW thinks he's a DOG! 🤣 Proof that #cows are basically just giant #dogs who are EQUALLY playful, affectionate, curious, and sensitive. So why do we welcome one into our homes and call them family, while putting another on our plates?! 🤔 [video: We Animals]

Imagine yourself in a tight airplane seat. Uncomfortable and unable to even stretch your arms and legs. Now take that discomfort, and imagine experiencing it for over ONE ENTIRE YEAR. This is the *daily* reality for farm #animals. 24/7. 😡

Why do we live in a world where it's normal to see trucks literally carrying tons of PIG BLOOD? One day, future generations will look back and say "I can't believe we used to eat animals."

The best time to go #vegan was yesterday. The next best time is now.

If we could hear their cries, would we still call it acceptable?

This poor baby is DESPERATE to escape. On #WorldEggDay, remember that every #egg purchased fuels this machine of cruelty. 🐔💔 [Video: We Animals]

One of my favorite selfies ever: Taken a decade ago while this #cow was licking my ear with side-eye at Wildwood Farm Sanctuary. 🐮🧡🤣

This is a first for me. 👀 I'll be speaking in China next week! So pumped for the China Vegan Summit 🇨🇳🌱

The filthy, terrible tools on a pig farm. What's "natural" about this? [Humane Farming Assocation]

ALL animals can experience joy. ALL animals deserve our compassion, consideration, and respect. Including the ones people think are "food." 🧡

This pig is desperate for her freedom. But she won't get it because she's trapped in the hell that is animal agriculture. [video via Humane Farming Association]

It is World Animal Day today. She is not a product. She is not entertainment. She is not a tool or a resource. She has emotions, relationships, fears, and a desire to live. Her life matters not because of what she can give us, but because it belongs to her. 🧡

Vegan tacos! Plant-based meat is the best meat. 🌱 🌮

Farm animals are individuals forced into systems of exploitation created by humans. Cows, pigs, chickens, fishes, and others are not products, they are living beings who value their lives and deserve freedom, dignity, and compassion. #WorldFarmedAnimalsDay 🧡🐮🐷🐔🐠

Imagine the TERROR of being hung upside down by steel chains while fully conscious. 💔 This is the brutality #cows routinely experience behind the closed doors of slaughterhouses in the #meat industry 😫 [photo: We Animals]

The Meat Industry is hiding the truth from you. ❌️ #BigAgLies

“Forget the pig is an animal. Treat him just like a machine in a factory.” -The Meat Industry.

This has nothing to do with animal advocacy, but I just want to tell you that I saw a total eclipse this year and it was one of the coolest experiences ever. Sometimes you've just got to sit back in awe of the natural world (universe?). 🌞🌚

You do NOT need to eat animals to build muscle. 🌱💪🏼 #vegan

This innocent #cow was blindfolded to lull him into a false sense of security before cutting his throat. His friends are terrified and tried to offer comfort. I'll never again pay others to do this stuff to animals. 😢 [photo: Iman Hamikhah / The Save Movement]

Is this you too? 🙃

Pigs are more intelligent and JUST as playful as dogs! 😍 #loveALLanimals [Santuario Amor que Salva]

This is a spiked muzzle meant for baby cows. 😱 It's designed to wean the calf by being so painful for the mother cow that she'll push her baby away to avoid the pain. If you buy #milk, you are paying someone else to put this in a cow's nose. 💔

*1 billion* chickens are killed each WEEK. Way more than any land animal. 💔 A number so large that it’s impossible to comprehend. 🤯 This single chicken, in all his fragility and innocence however, *is* easy to understand. Multiply his anguish by 1,000,000,000. 😡

Do you agree with me that animals deserve BETTER than the world we’ve created for them? ✊️

OMG: Baby turkeys! Let's live in a world where we don't force them into a cruel system where they're fattened up and killed just for our consumption. 🧡🦃

Drop a 🧡 if you believe all animals deserve to live.

Who is someone who inspires you to show more compassion for animals? 🧡 Sweet Matilda, beloved resident of Goyo Santuario, is someone who inspired me.

This is treatment of #dairy cows. She is literally chained at the heels. 💔 Is drinking cow's #milk worth paying for this when we have a plethora of #vegan milks available now? 😡 #DitchDairy

In all of the wars in human history combined, 600 million people have been killed. Humans kill this many animals (95% being chickens and fish) every 5 days. EVERY. FIVE. DAYS. 🤯

People convince themselves that they only buy #meat from small farms. This is false because 4,999 out of every 5,000 #chickens come from FACTORY FARMS. 🤯 countinganimals.com/do-you-know-...

This mother pig is kept in this gestation crate for the MAJORITY of her life. She can't even turn around. 💔 The boredom is so severe that they lose their minds (indicated by bar-biting). This is animal cruelty, yet the meat industry only cares about PROFITS. 😡

Hanging w/ rescued animals (& taking silly pics w/ them courtesy of A Paige Photography) is my favorite. 🧡 On that note, here is something else that is my favorite: my monthly newsletter! Sign up here: johnoberg.org/subscribe ☺️

The fact that a guy carrying around the corpse of a pig is not unusual is alarming. We are a world of animal-lovers, yet we turn a blind eye to the cruelty that some animals face. Let’s stop doing that, okay? 🤨

What's the difference? 👁️👁️ #loveALLanimals

Imagine being Nellie. Born in Iowa, loaded onto a truck, driven 24+ hours with no food or water. I met her at a vigil. We made eye contact for 60 seconds. Then the truck moved. She was killed for bacon, ham, pork. 💔 It’s too late for Nellie—but not for others. Choose differently. 🧡

Compassion ✅ Cruelty ❌ It's that simple. Which do you choose?

Choosing to not eat animals is a STRENGTH, not a weakness. 🌱 💪

How is it possible to feed 80 billion farm animals but not 8 billion people? 🤨

Pigs are the 4th-most intelligent animal on the planet and *also* the 1st-cutest when they sleep. 🐷💤😍 #loveALLanimals

He is a fully conscious baby chick about to fall into an industrial macerator to be ground up alive. Why? He's male, so he's "useless" to the Egg Industry. This happens to MILLIONS every year. The world needs to know the truth about #eggs. 😡