Genuin

Creating and publishing video shouldn’t be complicated. That’s why we built Genuin Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app.

✅ On desktop, brands and publishers can upload assets, import from social, and instantly publish into communities. ✅ On mobile SDK, creators and users can record, upload, join brand challenges, and even earn rewards directly into their wallets.

From milestone to momentum: September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network! Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach. That’s not just growth. That’s acceleration. 🚀

🛒 Retail media. Commerce media. Authenticity. Conversion. 🚨 In an all-new 𝙂𝙚𝙣𝙪𝙞𝙣 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨, we chatted with Eric Sheinkop, CEO of The Desire Company, to unpack what’s really driving results at the intersection of content, community & commerce. Full episode on YouTube: youtu.be/JqvAaxDMlfc

From expert creators to continuity strategies, Eric shares how expert-driven content builds trust, fuels personalization, and drives measurable impact across PDPs, CTV, and beyond. 🎧 Eric says retailers face a “last chance” moment to stay relevant and how brands can turn education into ownership.

When we talk about connecting brands and consumers at every touchpoint along the user journey, look no further than the auto shopping experience across the Carsome ecosystem. Generative video experience infrastructure is now embedded across their properties, spanning web & app.

From homepages to every car detail page and search results, the experience is consistent, contextual, and engaging. ✅ Carousels and feed scrolls bring discovery to life. ✅ Contextual embeds ensure relevance. ✅ And great cars ensure happy consumers.

Here’s what we mean when we say “Protected with AI.” Most AI today comes with a hidden tax: your brand identity. It's not innovation. It's erosion. At Genuin, we’re flipping the model: ✔️ Your brand grows. ✔️ Your data stays secure. ✔️ Your identity stays yours. begenuin.com/video/most-a...

Price.com isn’t just helping shoppers save... they’re helping them connect. And now, they’re doing it with Genuin. youtube.com/shorts/l2Kvp...

As leaders in redefining how consumers discover, compare, and save, Price.com is going a step further: building a video-powered community experience with their incredible partners to drive deeper engagement, loyalty & commerce.

🔦 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 Dynamic, contextual placements bring engaging, AI-curated community video into your ecosystem. Monetize onsite by adapting to each consumer’s journey, surfacing the most relevant experiences across your brand, community, or group feeds. youtube.com/shorts/Oem8n...

✅ Generative Placement Logic: AI-curated, context-aware, real-time. ✅ Multi-Level Integration: Brand, Community, and Group placements. ✅ Smart Controls: Filters, algorithms, and moderation settings built in. ✅ Fully Configurable: Launch with just a few lines of code. Manage all settings.

AI is rewriting discovery... and brand leads, product teams & marketers are on alert. The industry is scrambling to catch up. But our partners are already prepared. begenuin.medium.com/the-ai-traff... Our latest blog post separates fact from everything else.

It's about authority, trust & protecting your brand in the answers people get from AI. ✅ Every Genuin community, group, profile & video is crawlable. ✅ Structured with rich SEO + social metadata, optimized for LLMs. ✅ Configs ensure your content is discoverable by search engines & AI agents.

AI is rewriting discovery... and brand leads, product teams & marketers are on alert. The industry is scrambling to catch up. But our partners are already prepared. begenuin.medium.com/the-ai-traff... Our latest blog post separates fact from everything else.

🔦 Product Spotlight: Sponsored Communities: Video-powered experiences embedded directly into your website and app. For retailers & publishers, it’s not just another tool... it’s a revenue unlock. For advertisers, it’s media that actually hits different.

Sponsored Communities turn your owned channels into the kind of media network Big Social wishes it could be: where context, content & community finally work in your favor. This is the next generation of media. Where brands don’t just rent attention… they own the stage and earn the spotlight.

🚨We’re thrilled to welcome Chidansh Bhatt as Genuin’s first-ever Chief AI Officer! We’ve just leveled up. Again. 👀 Learn more: begenuin.medium.com/genuin-names...

Brands don’t need to “take back” social media from creators. Recently The New York Times said brands are "pulling back from influencers" and looking to "take back control of their narrative." www.nytimes.com/2025/07/06/s... But it doesn't have to be either/or.

That’s what we’re building at Genuin: Generative video infrastructure that lets retail, commerce & media brands orchestrate community-powered engagement across owned + offsite properties. For partners, advertisers, consumers, and yes, creators and influencers.

Brands don’t need to “take back” social media from creators. Recently The New York Times said brands are "pulling back from influencers" and looking to "take back control of their narrative." www.nytimes.com/2025/07/06/s... But it doesn't have to be either/or.

Tricia Maia, Head of Product at TED, shared how Genuin-powered "Shorts" help guide discovery through personalized, engaging experiences at #ProductCon this week. Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.

You don’t need 5+ tools to build a modern media business. There’s a faster, smarter way. You need one solution that can: - Aggregate and activate content - Engage and convert consumers - Extend media into paid channels - Attribute and optimize outcomes medium.com/@begenuin/ho...

Publishers, entertainment & media brands think they have video figured out. But for content, product & UX leads, we have the data: Your audience wants more than autoplay. They want to join, participate & belong. This is what we do. youtube.com/shorts/w7VY5...

Genuin turns your static video player into an embeddable, interactive community engine, turns your site or app into a social experience... and turns your viewers into community members. It’s time to evolve from content consumption to community participation.