gameuxsummit.com

As our masterclass day ends, the #GameUXsummit 10-year anniversary officially wrapped up! What a wonderful journey it has been and such a great way to celebrate the anniversary with the warmth of Malaysian hospitality (& food!!). Huge thanks to our sponsors, speakers, hosts, & volunteers. And YOU! ❤️

Dear ‘26 summit participants still in Kuala Lumpur today, the air is currently unhealthy to breathe (there are multiple wildfires in Indonesia). Avoid going outside, close doors and windows, and try to find a N95 mask if you have to go outside. Please stay safe. #GameUXsummit #GUXS

And it’s already time for our closing #GameUXsummit keynote! As thunder roars outside, we listen to Frederic Markus, President of Feerik Games, telling us about his #gamedev story: “In My Tree”.

Now on the #GameUXsummit stage, Xingyu Zhang & Fan Yi, Game UX researchers at Tencent, present “Field Notes: UX research methods and cases in Chinese mobile games”. #ux #gamedev #GUR

*drum roll though no pyrotechnics* Now at the #GameUXsummit, Greg Haynes, Principal UI/UX Artist at PlayStation Studios, takes the stage to tell us about “Scaling #Accessibility Through Shared Language” #a11y #ux #gamedev

Now on the #GameUXsummit stage, Kate Fomina, UI/UX Creative Director at UX is Fine, presents “The UX Unicorn Myth: Staying sharp in an industry that wants everything”. #ux #gamedev

It’s PechaKucha time!! For this session, we have 2 speakers: Yi Chyuan Foo, Digital Media Design Lecturer at The One Academie and Lydia Ho, Game & Narrative Designer. #GameUXsummit

Next up we have Streamline Studios’s Stefan Marcus Baier, Co-Founder & Director of Development, and Andrew James, Publishing & Release Manager presenting “One Game, Six Audiences: Evolving the UX of Upin & Ipin Universe”. #GameUXsummit #ux #gamedev

Fabiana Mascolo, Senior UI/UX Designer at Fenris Creations (formerly CCP Games) kicks off the Day 2 afternoon session with her talk “Turning feedback into features: How UX shaped EVE Online’s new map from discovery to delivery”. #GameUXsummit #ux #gamedev

Now on the #GameUXsummit stage is Luis Duarte, Principal User Researcher at PlayStation Studios, talking about “Insights Assemble: The research strategy behind Marvel Tōkon: Fighting Souls”. #UX #GUR #gamedev

We now have Ubisoft Montréal’s Aurélie Bosc, Associate Producer, and Thomas Bodin, Senior UX Designer, presenting “Navigating UX and Game Design Collaboration in a Live Game Environment”. #GameUXsummit #GUXS #UX #gamedev

We open Day 2 talks with a keynote by Shafiq Husein, CEO of Gambir Studio & President of Asosiasi Game Indonesia, telling us about #gamedev in Indonesia and covering “Culture’s Value & Impact for Games”. #GameUXsummit #GUXS

Welcome to the #GameUXsummit Day 2! We start the day with a short message from @takethis.org ‘s director Tara J. Brannigan. Mental health in #gamedev is more important now than ever before. Take This provides resources to support you. Reach out! #mentalhealth

It’s already time for our closing keynote for Day 1 of the #GameUXsummit! Evva Karr, CEO at Glitch & partner at Moonrise Fund is taking the stage to explain that “The Next Decade of Games Will Be Built With Players, Not For Them”. #ux #gamedev

Michelle Choi (PlayStation) now takes the #GameUXsummit stage to talk about “Crafting UI for Marvel Tōkon: Fighting Souls” #UX #gamedev

Let’s now talk about #accessibility at the #GameUXsummit with Chloe Hodgson (freelance) and Józef Kulik (PlaytestCloud) with their talk “All Aboard: Inclusive Playtesting for Small Teams”. #a11y #ux #gamedev #inclusion

Kate Edwards (@geogrify.com) just gave us a PACKED presentation on why culturalizarion matters in #gamedev and how to do it right in her talk “Designing for Cultural UX: Maximizing the Global Appeal of Your Game”. #GUXS #GameUXsummit

It’s PechaKucha time!! 3 speakers had 400 seconds to share their insights. Featuring Laura Elek (PlayStation), Ng Yiing Y’ng (UOW Malaysia), and Abhishek Agarwal (Ubisoft)

After a delicious lunch featuring Malaysian delicacies, we’re starting the Day 1 afternoon talks with Yi Wei P'ng, Founder & Director of Kurechii, presenting “When Better Isn’t Better: Five Postknight 2 Improvements That Backfired” #ux #gamedev #GameUXsummit #GUXS

Jami Lukins, UX director at Blizzard, gave us a talk about “Trust: The Foundation for Building UX Maturity” at the #GameUXsummit. #ux #gamedev

Noor Amin, neuroscientist & Sr Game Designer at Riot Games, was our first speaker of Day 1 at #GUXS. Her talk was about “Bringing Mayhem to ARAM: R&D Processes for Systems Designers”. #ux #gamedev #GameUXsummit

Ian Plater kicking off the #GameUXsummit 26 in Kuala Lumpur!! ❤️🥳

Does anyone who was at the first @gameuxsummit.com in Durham 10 year ago have a funny or interesting anecdote that they want to share with me? Or at any Game UX summit actually. Opening the summit in less than 2 weeks and I wanna do a quick retrospective. Would love to share some of your memories 🥹

We can still get your ticket for the summit (or summit + masterclass). gameuxsummit26.com I hope to see many of you there, please let me know if you're planning to attend! #ux #gamedev (6/6)

I can't believe the @gameuxsummit.com '26 is in 3 weeks already! For its 10-year anniversary (TEN years 👀 ), the summit comes to Asia for the first time 😍 (and gets an amazing re-branding by no other than Alex Townsend). This is such an incredible milestone 🧵 (1/6)

#GameUXsummit ‘26 Call for speakers soon ending! You have until May 26th to submit your @gameuxsummit.com talk. #Gamedev case studies through the lens of #ux (in a broad sense) are favored. We also care about speaker diversity so please spread the word! docs.google.com/forms/d/e/1F...

Congrats to @compulsiongames.bsky.social for their Peabody award win for South of Midnight! 🎉 Well deserved. 🧡 In this honor, sharing David Sears's very inspirational #GameUXsummit '25 talk in which he explains his creative direction journey for #SouthofMidnight 😍 www.youtube.com/watch?v=_gqO...

The #gameuxsummit ‘25 videos are here and the call for speakers for the ‘26 summit in Kuala Lumpur Oct. 12-14 has started! Check it out below ☺️ #ux #gamedev

Want to speak at the #GameUXsummit '26 for its 10th anniversary? The call for speakers is NOW! We value diverse perspectives so please spread the word! We hope that you'll join us in beautiful Kuala Lumpur on Oct 12-14 💕 docs.google.com/forms/d/e/1F...

Save the date! 👀 #GameUXsummit ‘26 😁

I know we’ve been quiet for a while but we’ll soon be able to release the #GameUXsummit ‘25 videos and announce what’s up with the Summit ‘26… 👀 Stay tuned! 😉 #ux #gamedev

Hello there👋 This is my very first post on Bluesky! Earlier this week, I successfully finished my first talk in my career @gameuxsummit.com. Many thanks to @celiahodent.com, GAMASTE, AP Hogeschool Antwerpen, and all sponsors for giving us the opportunity, and everyone who joined the event! 🙏

Follow us on Linkedin and sign up to the newsletter to stay updated about the latest #GameUXsummit news (when the videos are posted, next events, etc.) ☺️ www.linkedin.com/posts/game-u...

#GameUXsummit '25 was a blast! SO MANY GREAT TALKS (see gamaste.net/game-ux-summ...) I presented my research on how players' personal, social, and game-related factors impact 𝐄𝐮𝐝𝐚𝐢𝐦𝐨𝐧𝐢𝐜 𝐏𝐥𝐚𝐲𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬. A huge thanks to the organizers! @gameuxsummit.com @celiahodent.com AP Hogeschool & Gamaste

Just wanted to share a historical moment (or canon event?) of listening to David Sears at #gameuxsummit

Not me showing appreciation to South of Midnight as a speaker at @gameuxsummit.com … just to have their creative director David Sears speak right after me! Please show that game even more love, its development journey is SO interesting. #GameUXSummit

It’s a wrap for the #GameUXsummit ‘25! Thank you so much everyone and see y’all next year ☺️

Sometimes you may not know. So ask a consultant. Ask an expert what they know. (A recurring theme at the summit is: Find an expert, and ask them.)

1. Is this southern gothic? 2. Is this class struggle? 3. Is this esoteric talents? 4. Is this truth and hope? These are the pillars of the direction. If the feature or development isn't on at least 3 of these, it probably isn't something relevant enough to spend time on.

David talks about his growing up in the US south, and how that eventually led him to build South of Midnight.

'Sensitivity reading' is not about forcing DEI, censorship, judging, or woke/broke. It is about immersion, being memorable, avoiding backlash, and a virtuous cycle. It is about creating quality content. Like you would with historical projects.

Can you imagine making a movie about the French Revolution without a French historian? Or about northern mythology without an expert? An accessible website without including disabled people? Of course you would include an expert on the thing you are building. The same goes for culture.

This is already our last session at the #GameUXsummit… Our keynote speaker today is David Sears, creative director (most recently on South of Midnight) and writer. He takes us on a journey: “Life takes you to unexpected places, love brings you home”.

We now welcome on stage Jennifer Lufau, Authenticity consultant and Founder of @afrogameuses.bsky.social. She talks about “Demystifying Sensitivity Reading to create better games”. #GameUXsummit

Now at the #GameUXsummit we listen to insights from Artem Ivanov & Dmitrii Sokolov (user researchers at Wargaming on the World of Warship franchise). They talk about “Making sense of player satisfaction: Why it matters and how to measure it”.