Matthew V - EmailKarma 🇨🇦

Looking for your fellow #emailgeeks and those that talk about consent based email marketing efforts? Look no further, I’ve started a list. go.bsky.app/HkpfauA LMK who is missing?

Two recent #CASL 🇨🇦 undertakings resulted in $700,000 in payments. The common issues? Consent, unsubscribe mechanisms, and honouring unsubscribe requests. My latest EmailKarma article looks at both cases and what senders should review now. buff.ly/xUl2ibK #EmailMarketing #EmailDeliverability

The Canadian Email Summit (@emailsummit.ca) is NEXT WEEK! 🇨🇦📧 EmailKarma is proud to sponsor #CaES26 on Sept. 24 in Toronto. Haven't grabbed a ticket? There's still time. 🎟️ buff.ly/vXw0udp Want to save? Comment "Discount" and we'll send you a code via DM. #EmailGeeks

Gmail changed the rules. Yahoo did too. Who’s next? DMARCbis, DKIM2, blocklists, cold email, and Postmaster Tools. At #CaES26, @emailkarma.com, Raymond Dijkxhoorn, Attila Domokos & MJ Sohn sort out what matters. No 101. No pitches. Sept 24, Toronto: 🎟️ buff.ly/iq3u3Co

Sad that the storm last week (as exceptional as it was) resulted in AC/DC's show in Toronto being cancelled. #DTZ #YYZ

New blocklist alert: Validity's Heatwave flags domains using fake engagement to fast-track cold email reputation. Already 1M+ domains caught. M3AAWG and Spamhaus have both called this practice out. Worth a check if you use outreach vendors. 🔥 Read more: buff.ly/hi0VEgz #EmailGeeks

Some stickers from Deliverability Summit.

More stickers from the Deliverability Summit

I find the best things when I clean my office. I totally forgot I had these. A set of #EmailGeek magnets I picked up earlier this year at Deliverability Summit in Barcelona.

Early Bird pricing ends July 31! 📧 Join Canada's email marketing community on September 24, 2026 at St. Paul's Bloor St, Toronto for a full day of practical insights, networking, and expert speakers. Register today: emailsummit.ca #CaES26 #EmailGeeks

I missed it (due to reasons) last week but EmailKarma.net turned 19 on July 7th. I just wish I had more time to write these days, even with all the evergreen content. Where did I put that RoundToIt again?

3 min left and Roger’s internet dies?! WHY?!?!!!

🇨🇦's #BillC22 is entering committee study this week - and we're hearing it may become law by end of the month. We never say this: but this is the worst, most privacy-breaking bill we've seen. It MUST be stopped. Speak up against it and read on to learn more: www.openmedia.org/StopC22-bsky 1/

DMARC has officially become an Internet Standard. The new standards, often called #DMARCbis, retire several legacy tags, add new options, and replace Public Suffix List (PSL) lookups. I put together a practical guide on what to review in your DMARC records: buff.ly/bsMHV1C #EmailGeeks

Google’s new ‘AI inbox’ was enabled at work, turning it off was the easiest decision I made all day. Why can’t these features be optin vs just enabling then. (And yes I understand the idea most people just leave the defaults on). Settings > Inbox > way at the bottom is the disable option.

CAN-SPAM says you can email people who haven't asked. GDPR, PECR, CASL, and Australia's Spam Act say you can't. The gap isn't a technicality — it's a philosophical divide about what privacy is. New post: https://www.spamtacular.com/?p=4311 #emailmarketing #privacy #GDPR

"Circling back on my previous message." "Just bumping this in case it got buried." Don't worry, it wasn't buried it was in my spam folder where it belongs. #EmailIsHard #StopSpamming

Some very exciting news to share today! CC: @cyberimpact.com

I’ll be speaking at Inbox Expo in Atlanta, May 26–28. If deliverability and getting mail into the inbox matter to you, this event goes deep. Use code JOINME20 to save: inboxexpo.com #EmailDeliverability #InboxExpo

The stupidity of people at an airport queue never ceases to amaze me. If your in the zone the line is here if your in that zone stand there. Some people seem totally confused by this idea. #travel

Odd things to debate on stage at a marketing conference. Pineapple on pizza. Room feels a little split on the topic. #TeamPineapple #TeamNoPineapple

Took me slightly longer than expected to fix - mostly due to jet lag and sleep deprivation - but we are all good now. Should be fixed for the foreseeable future.

I’m aware my sites SSL cert expired overnight. Thanks all that have messaged me about it. I can’t fix it until tomorrow at the earliest 😅

Feel like I adulated well last night. Filed my taxes 2 weeks early vs the night before the deadline. No stress, no worries about server loads and proper submissions times. or trying to print and get it in the post before the deadline.

I got told I look like Dave Grohl tonight. That’s a first for me. Even funnier we are at a Nirvana / Hole cover night.

@cira.ca Your new portal process - feels half baked: 1 - Sends emails that looks like phishing. No aligned authentication. (Wicketcloud[.]com v cira[.]ca) 2 - Emails with unbranded links 3 - Missing postal address (CASL) in emails 4 - Leads to non-CIRA branded login page #Security101 #EmaiIsHard

Upcoming Webinar dealing with Deliverability, Security, and Surviving Email Platform Chaos. Registration: www.ana.net/webinars/sho... #EmailGeeks #EmailIsHard

For those that play #guitar, any tips for beginners on how not to have incredibly painful fingertips or how to toughen them up quickly?

Breakfast of champions. IYKYK #hagelslag

Rebranded? Your #BIMI setup needs an update too. New logo = new VMC or CMC certificate. That means updated trademark or prior use docs, a fresh SVG, and a new DNS record. Here's exactly how to do it: bimigroup.org/how-to-updat...

Final call for speakers for the Canadian Email Summit. If you want to help shape the future of email in Canada and beyond, this is your chance. Last chance to apply: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks

We’re nearing the end of the Call for Presentations. If you’ve been refining or second-guessing, now’s the moment. Strong ideas matter more than perfect wording. Submit before it closes: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks

This event is built by the email community. No fluff. No pay-to-play talks. Just honest conversations about what’s working in email today. Be part of it: 👉 buff.ly/zLuMm9s #CaES2026

You 🫵 Yes you! You're invited, we really want to see you there!

Smile, it’s Grunge night at Ridiculous in Hamilton. 🤘🤘

SPF looks simple, but it breaks easily. This blog post explains what SPF does and doesn’t do, common failures like include hijacking and lookup limits, plus a practical maintenance checklist. 👉 buff.ly/QE0jTu9 When was the last SPF review? #EmailGeeks

As a consultant one of the best compliments a client can give is "You made this so easy and fast".

The Call for Presentations is officially open for the Canadian Email Summit. If you’ve solved real problems or learned hard lessons in email, we want to hear it. This is a practitioner stage, not a sales pitch. Submit your idea here: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks

Our annual New Year Fondu is underway. #nomnomnom

Happy New Year everyone! All the best in 2026!

A final thought to email in 2025: If you require a login to unsubscribe there is a significant chance people will just report your emails as spam as it's easier and faster than hoping a password reset email shows. #ProTips #EmailGeeks

Call for speakers is open for Canadian Email Summit 2026. Theme: Email Unshaken: Email in Motion. We’re looking for practical sessions on deliverability, privacy, design, and strategy. Apply by Feb 27, 2026: forms.gle/fFknsTZYypZy... #CaES26 #Toronto #Events

I think I’m all done my Christmas shopping. Just need a few deliveries to arrive and then take a full accounting of the goods. Trying to be prepared this year.

The end of the line for Authenticated Received Chain (ARC) redsift.com/resources/bl... via @redsift.com

I’m a firm believer that all horses and video games are actually just mythical creatures. They show up from anywhere out of the blue when you call them whether you just climbed the cliff or Fast travelled to another part of the map.

Learned some pretty depressing information from a local teacher yesterday. She said about 50% of high schools students are basically illiterate now or read at a GR 5 level. They play audio books in English because the kids can’t read the actual books. 😢

@nextgenplayer.bsky.social saw this and it reminded me of you. LOL

Sponsorships for Inbox Expo 2026 are now open! May 26–28 • Atlanta, GA Connect with marketers, technologists, and decision-makers who live and breathe email. Limited sponsor tiers available. Learn more: inboxexpo.com/sponsors-atl... #inboxexpo #emailgeeks

Mark your calendars: Inbox Expo 2026 lands in Atlanta this May! Join the brightest minds in email & martech for three days of insights, strategy, and connection. 🎟️ Super Early Bird pricing is now open (until Dec 31). www.tickettailor.com/events/inbox... #InboxExpo #Martech #EmailCommunity