Decorative images need a decision. For a purely decorative HTML image, use an empty alt attribute. Check that its meaning is already absent or supplied elsewhere.
Good presentation helps people understand the work faster. These project visuals are part of how I think about showing digital work in context instead of treating it as an isolated screenshot.
The visual layer matters, but it works best when it supports the structure underneath it. A couple of project views where layout, content and presentation are doing the work together.
Zoom is a layout test. Check whether ordinary content reflows without two-way scrolling. Try zooming and follow the reading order. Some content has exceptions.
A few more pieces from the web design archive. I like showing the work in context because a website is more than a flat mockup—it is a system people actually have to navigate and use.
Designing a website and designing how someone moves through it are really the same problem. These project visuals are a good reminder that presentation and usability have to work together.
Some recent interface work from the design archive. I tend to focus on clarity first: clear hierarchy, strong visual rhythm and fewer places where the user has to stop and think.
A website can look simple and still have a lot of deliberate decisions behind it. I like reducing the interface until the content, hierarchy and actions feel obvious.
Good web design is not just a polished screen. Structure, hierarchy, responsive behaviour and the path to the next action all matter. A couple of project visuals from the archive.
A few website design directions from the archive. The goal is always the same: make the experience clearer, easier to use and easier for the team to maintain. More at cameronashley.ca.