Branwell

Branwell

@branwell.bsky.social

Associate Director at www.propellergroup.com, former journalist, buys too many records

86 followers47 following215 posts

Branwell reposted

Apple Music unveils new design and logo that was made by actual sound waves

No need to busk it with all the info and knowledge on offer at Festival of Marketing - Sir John Hegarty keynote opener championing creativity, naturally. Make your comms memorable, motivating and truthful to succeed.

Are we not calling it ‘algorithmic media’ yet?

Jack Benjamin@jackcarterbenjamin.bsky.social

Global advertising spend is now forecast to grow 11.9% to $1.34tn this year, according to the latest figures from Warc. Social media is expected to record the strongest growth, up 21.3% (!!) to $394.6bn. www.warc.com/en/feed/glob...

Great to be on stage at Ecommerce Expo at London Excel chairing a discussion on the evolution of CX and customer loyalty. Looking forward to how Leon changes up its programme, as a fan.

Stumbled into a Jetsons alternate reality at London Tech Week - anti-grav pack and hydrogen-powered car. My eyes are sore from massive A.I. exposure though …

At London Tech Week and smiling that panels are still trotting out Minority Report to illustrate hyper-personalisation nearly 25 years on. Of course, the irony is the movie itself is an example of mass cultural connection …

Director of digital for the Labour Party Tom Lillywhite (left) talks attention economy, organic social content hooking the media and what brands can learn from politics and vice -versa at BIMA House @sxsw.com today. I asked him about Labour’s use of X - says a lot of internal debate around it.