Branwell
Branwell
@branwell.bsky.social
Associate Director at www.propellergroup.com, former journalist, buys too many records
86 followers47 following215 posts
Branwell reposted
Latest IPA Bellwether report shows marketers were willing to spend last quarter and Events and PR benefited. Presume final week of World Cup fell into the quarter? www.thedrum.com/news/ipa-bel...
Retail Media and Online Video seeing the biggest growth in digital ad investment - @iabuk.bsky.social H1 adspend report uk.themedialeader.com/uk-digital-a...
Wonder if the vintage and pre-loved stores of Bristol will benefit? adfreecities.org.uk/2026/09/pres...
The strategy for this JL initiative put very bluntly in the headline www.theguardian.com/business/202...
Campaign quick to find the brand angle in Dolly’s sad demise www.campaignlive.co.uk/article/doll...
Social media bans for under 15s on the rise, which other EU states will follow? www.bbc.co.uk/news/article...
Marketing investment held up last quarter with Events still leading the charge but wavering confidence - IPA Bellwether Q2 www.thedrum.com/news/ipa-bel...
Is there more dough to be made from Play-Doh? Peak kidulting? www.retaildive.com/news/hasbro-...
Richard Shotton explains the ritual of Guinness pouring as an example of behavioural science @madfestlondon.bsky.social - a hundred sweltering and very thirsty people are glad there’s a bar a few yards away.
Branwell reposted
UK share of media consumption on smartphones and TV now about level - lots of useful data in this year’s IPA Touchpoints uk.themedialeader.com/ipa-touchpoi...
“What customers really want is usefulness” - CGPT laying out it’s stall for advertisers with a focus on “the intelligence economy” www.adexchanger.com/ai/at-its-fi...
Not going to post much from Cannes (especially as I’m not there) but this worth a read for marketers www.thedrum.com/opinion/andr...
Gotta love a Ritson riff. This is excellent on negative headlines, dynamic pricing and the specifics of a wider context for FIFA. “The World Cup is not a Tuesday flight to Malaga.” www.thedrum.com/opinion/mark... @thedrum.bsky.social
Director of digital for the Labour Party Tom Lillywhite (left) talks attention economy, organic social content hooking the media and what brands can learn from politics and vice -versa at BIMA House @sxsw.com today. I asked him about Labour’s use of X - says a lot of internal debate around it.
Strong predictions from @iabuk.bsky.social re AI-driven adspend uk.themedialeader.com/ai-driven-ad...
Love it when there’s a sense check on a business strategy that isn’t often questioned. What’s Airbnb’s goal? www.nytimes.com/2026/05/31/b...
How’s Google revenue model going to adapt to this? www.campaignlive.co.uk/article/goog...
@adassociation.bsky.social WARC full year ad spend figures: new breakouts include retail media and social uk.themedialeader.com/uk-adspend-i...
@adwanteduk.bsky.social’s Future of Brands conference, busy, buzzing and bringing plenty of insights.
Branwell reposted
Would you like to watch that Stewart Lee singing a very noisy version of Ejection with EarthBall? Of course... Recorded at Cafe OTO, 17 April 2026 www.facebook.com/share/v/1CfZ...
Lots of hot takes on what’s ‘cooking’ at Apple. This is a good one www.wsj.com/tech/the-ris...
Creative solution to a distribution problem for Lidl www.guardian-series.co.uk/news/nationa...
Another Mark Ritson masterpiece that eviscerates Meta’s branding strategy www.thedrum.com/opinion/mark...
Commonsense prevails, as they say. Though it appears once in a blue moon these days. www.bbc.co.uk/news/article...
New BBC DG confirmed - an ex Google chief might be the smart choice (and ex Olympic rower) www.thetimes.com/uk/media/art...
Trust in news strong, but advertisers worried about ‘brand safety’ and how it is polarising for some www.campaignlive.co.uk/article/half...
Looking forward to returning to Advertising Week Europe on March 25th and interrogating top journos on their editorial decisions - if you’re attending check out the panel. www.propellergroup.com/news-and-vie...
Is there a real threat to Amazon dominance here? Will winning be down to the UX or speed of delivery? www.forbes.com/sites/markfa...
Digital ad spend 2025 report from @iabuk.bsky.social - stats on search, retail media, video and more www.iabuk.com/news-article...
Is the holding company era over? Or just no-one wants to be labelled a holdco? ( a bit like no platform is ‘social media’ any more). www.campaignlive.co.uk/article/cind...