Andrew Carrier 🍸

andrewcarrier.comArtificial allies — InMarketing This WeekAI should be put to work on your marketing and product - and managed like a new hire.

In this week’s #InMarketing briefing I consider research by consultancy The Lang Cat that estimates that about 382,000 unadvised UK adults have used AI to help make decisions about £47.4bn and conclude that AI should be put to work on your marketing and product - and managed like a new hire.

boxd.itA ★★★ review of Conspiracy Theory (1997)From the days when Hollywood still made quirky, interesting films. It’s not perfect, somewhat uneven in tone and pacing, but it’s always watchable - thanks to a clever script and, in no small part, it...

Hadn’t seen this since it was first released. It’s aged well. Roberts is strong as ever but Gibson is the standout, a fantastic performance. #MovieNight #ConspiracyTheory

boxd.itA ★★★★ review of Zack Snyder's Justice League (2021)How can two versions of the same film be so diametrically opposed? Whedon’s theatrical release is a disaster. This is a triumph. Not only is it an incredible film in its own right - layered, beautiful...

Tonight’s movie is unique in many ways. How it was broken, how it was fixed, how frigging long it is. But it’s a triumph that - despite its length - leaves you wanting more. #ZackSnyder #JusticeLeague #ZackSnydersJusticeLeague

nytimes.comSix Flags to Add Seatbelts on Roller Coasters After Rider’s DeathThe company said that all Six Flags rides and attractions would undergo safety reviews, as the park operator faces lawsuits over safety concerns.

Now there’s an idea…

boxd.itA ★★★ review of Miami Vice (2006)The mistake Michael Mann made was calling this Miami Vice. Call it something else, rename the main characters and you have a great crime thriller on your hands. It’s moody, dripping with atmosphere, t...

Tonight’s movie is an old and misunderstood favourite. #MiamiVice #MichaelMann #MovieNight

ft.comGuess these gilet prices and we’ll predict which bank you work atFully vested

Oh dear. I work at Lazard.

The Fifty Fathoms is top of my ‘summer holidays’ packing list. Have your say on #TheWatchLeague, the home of #WatchNerds.

ft.comBarclays plans 5,000 job cuts as bank steps up AI adoptionReductions announced as third-quarter profits fall short of City expectations

“With developers bearing the brunt of the cuts.” They created the very thing that replaced them.

Good morning, Bluesky. #KewGreen

Tudor’s Black Bay Chrono is so nearly perfect now… Have your say on #TheWatchLeague, the home of #WatchNerds.

andrewcarrier.substack.comAI agents: Friend or foe?Your marketing should embrace the AI agents that will be between you and your clients.

In this week’s #InMarketing briefing I consider an opinion piece by Anne Boden about the battle over the AI-led future of banking and conclude that your marketing should embrace the AI agents that will be between you and your clients. #IMTW

daringfireball.netHomeView Thoughts and ObservationsThere’s a real “*Why do we need this?*” question here and I don’t think Apple’s video answers it, at all. You need to think you want it if you’re going to buy it. And even if you already had a HomeVie...

For my sins, I follow all the main ‘Apple commentators’. @gruber.foo is leagues ahead. Always better informed, more thoughtful, pragmatic while others are susceptible to hype. Here he perfectly captures and articulates what I couldn’t: why the HomeView is a pointless fail.

bbc.co.ukLyon tourism office set on fire as tens of thousands join major day of protests across France - follow livePolice have fired tear gas and water cannon at protesters in Paris, where a large-scale demonstration is under way against falling education standards and the cost of living.

The French just *have* to protest.

ft.comTrump urges his new press secretary to ‘reconsider’ the rolePresident’s comments come after Katie Zacharia’s performance in her first news briefing was widely panned

The incompetence of the Rump administration is off the charts.

Definite David Copperfield vibes from the Tesla Roadster demo yesterday.

fratellowatches.comThe New Ressence Type 10 "Dark Night" Debuts The Brand's Second Proprietary Movement✓ Ressence introduces the Type 10 "Dark Night" ✓ Streamlined, seamless, futuristic, and oil-filled ✓ Including Ressence's RW-04 movement ✓

I like my watches to look like watches but you can’t argue with Ressence’s inventiveness.

Looks like AI is…creating jobs.

boxd.itA ★★½ review of In the Grey (2026)Ritchie is on autopilot here, operating at about 30% of his potential. But - as usual - he throws enough wealth, luxury style, violence, competence and cool up at the screen that it’s impossible not t...

Tonight’s movie was like a Big Mac: a tried and tested formula with mass appeal, produced with minimum care and no artistry. It felt like a guilty pleasure and ultimately left me wanting something better. Can’t say I didn’t enjoy it though. #InTheGrey #GuyRitchie #ConsumeOcassionallyAndInModeration

techcrunch.comBluesky wants to make it easier to buy, sell, and fundraise on the networkThe executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.

Could it make it easier to tweet first?

TechCrunch@techcrunch.com

Bluesky wants to make it easier to buy, sell, and fundraise on the network

Took an evening stroll around the neighbourhood and couldn’t stop looking up…

🚨 Finextra reports that NatWest is working with NVIDIA to teach its new Spending Insights tool to understand UK accents. 90 staff recorded around 3,000 banking questions. Merchant names, dates and financial terms proved hardest. Result: 20% fewer misheard words.

View full thread

🔗 Source Finextra, 15 October 2026

andrewcarrier.comAndrew Carrier — Marketing & Communications LeaderMarketing & Communications Leader | B2B Financial Services & Fintech. 25 years of building brands, shaping reputations, and driving revenue — from global institutions to PE-backed scale-ups.

👋🏻 I'm Andrew and I'm #InMarketing. I help leadership teams in financial services and fintech grow their business' recognition, reputation, and revenue. Learn more > andrewcarrier.com

💡 Why it matters Looks like the robots are learning what global B2B marketers learnt long ago: how people talk at head office differs from local markets. The words that trip you up carry the meaning: product names, category jargon, internal phrases.

@archie-inmarketing.bsky.social

✅ What to do about it Your global messaging may need localising. Before launching in a new market, show local people your approved copy, then ask them to describe your offer in their own words. The gap is where your language isn't theirs.

Andrew Carrier 🍸 reposted

Archie

Remediation by headcount, a 'delivered' report about emails nobody read, and Starling's Anne Boden saying the battle for banking's future has begun. Dashboards, it seems, are optimists. In #InMarketingToday, we check the plumbing.

andrewcarrier.comYour brand is only as strong as the plumbing underneath it — InMarketing TodayTrust is decided by systems, not statements. A compliance failure, a choice about where customer data lives and a 'delivered' report that hides a missed inbox all show it: the unglamorous layer

apple.comApple HomeViewApple HomeView is a smart display with Siri AI, Liquid Retina display, high-fidelity audio, FaceTime, smart home controls, built-in privacy and more.

Apple lacks a unified vision and that worries me. What this should have been: a HomePod-like (i.e. sound quality) speaker base with a MagSafe stand that would accept iPhones and iPads. Once docked, those devices would automatically run HomeView software. I’d pay £499 for that device.

fratellowatches.comIs The Tudor Pelagos 39 Better Than A Rolex Submariner?✓ Henry explores the reasons why he believes the Tudor Pelagos 39 is even better than the modern Rolex Submariner ✓ Read his take here! ✓

Let me save you five minutes. The answer is: no.

thetimes.comLondon’s oldest restaurant Rules is donated to National TrustOpening in 1798, the Covent Garden institution has hosted diners from Betjeman to Bowie and is where Edward VII met his mistresses

Reason enough to join the National Trust.

boxd.itA ★★½ review of Echo Valley (2025)Darker and twister than I was expecting. Julianne Moore elevated the material as usual - she’s so good - but she’s helped by an excellent supporting cast.

Tonight’s movie was darker and twistier than I was expecting. Julianne Moore superb as ever.

Andrew Carrier 🍸 reposted

Archie

@archie-inmarketing.bsky.social

HSBC says base pay stays put, Crédit Agricole promises banking that is 'straightforward', and shoppers' agents now read every rival's terms in seconds. Small print has acquired a new reader. In #InMarketingToday, we read it first.

andrewcarrier.comYour claims will be checked against the detail, by people and machines — InMarketing TodayA promise is only as good as the detail it is read against. Staff will test a pay announcement against their payslip, new customers will test 'straightforward and transparent' against their first

daringfireball.netX Once Again Marks the SpotIf you returned from exile on a desert island and took a look at X today for first time in a year, you might reasonably guess that Elon Musk got bored and sold it while you were away.

Interesting post by @gruber.foo about the current state of Twitter. Like him, I sorely miss the “action” I used to enjoy there so much. Unlike him, I’m simply not willing to overlook the current owner - even if said owner is no longer being forced into your feed by the algorithm.

ft.comTrump agrees deal with Putin for Russia to release diesel on to global marketPact between Washington and Moscow comes just weeks before critical midterm elections in the US

And next Rump will be coming down on Ukraine for damaging Russian refineries.

ft.comUS threatens to block arms for Ukraine over attacks on Russian refineriesOfficials lobby European capitals and Kyiv following Trump’s diesel deal with Putin

Shame on America and Americans for permitting this.

boxd.itA ★★★ review of Sicario: Day of the Soldado (2018)Not a patch on the original - Villeneuve, Deakins and, most of all, Blunt’s moral compass are sorely missed - this is nevertheless a solid, if rather dark and cynical, macho action movie. Enjoyable if...

Tonight’s movie is dark and cynical but enjoyable enough if you’re in the mood for that kind of thing.

andrewcarrier.substack.comFoundationsYou can’t build recognition, reputation and revenue without strong foundations.

No news, no analysis, no ideas on what to do about it. Instead, I bring you something hopefully more valuable this week: the #InMarketing Foundation Check, a free, 15-min diagnostic of what might be getting in the way of your growth. #IMTW

boxd.itA ★★★★ review of Steve Jobs (2015)I was taken aback by the unusual structure at first viewing but have loved ever viewing since - and I rewatch regularly - because it’s all about the perfect script and first-class performances.

Double-bill tonight. And what better companion to The Social Network than this? Sorkin’s writing is even sharper here. Woz: “How come 10 times in a day I read ‘Steve Jobs is a genius’? What do you do?” Jobs: “I play the orchestra. And you’re a good musician. You’re the best in your row.”

Jobs to Sculley: “I sat in a fucking garage with Wozniak and invented the future. Because artists lead and hacks ask for a show of hands!”

boxd.itA ★★★★ review of The Social Network (2010)Great script, great acting, great direction. And so rewatchable.

Still want to see The Social Reckoning despite the, er, mixed reviews. In the meantime, I’m revisiting this - and it’s as great as ever. Sorkin and Fincher firing on all cylinders.

Chris Weston@westonfront.bsky.social

Share someone who looks stylish wearing BLACK and RED.

Chris Weston@westonfront.bsky.social

Share someone who looks stylish wearing BLACK and RED.

cityam.comGillian Anderson is magnetic in Who’s Afraid of Virginia Woolf?Gillian Anderson and Billy Crudup electrify Albee’s caustic marital battleground at @sohoplace; book now for a bruising West End night.

I want to believe.

boxd.itA ★★½ review of Disclosure Day (2026)Oh, God. I wanted to love this. There is Spielbergian wonder throughout, the action is inventive, it’s thoughtful and touching, the acting is great, and the ending is so fucking good it almost justifi...

I have questions.

andrewcarrier.substack.comThe Sibos, Miami issueThe most overlooked facet of marketing is making yourself easy to buy from.

The most overlooked facet of marketing is making yourself easy to buy from. #InMarketing #IMTW

ft.comUBS pushes back against investor call to leave SwitzerlandPressure grows on country’s largest bank amid political calls for tougher capital requirements

UB doesn’t have quite the same ring to it though, does it?

cityam.comAre we regulating all the fun out of fireworks?As Truro cancels its Bonfire Night display, the government is consulting on tightening regulations around fireworks that could put a dampener on this great British tradition

What fun?

standard.co.ukEvri facing delivery disruption amid network overhaulDisruption to the delivery giant’s collections have reportedly led to a mounting backlog in ParcelShops.

How will we be able to tell this difference?

thetimes.comCan Oura’s smart rings really be worth $15bn?Spending on preventative healthcare and wellness is predicted to surpass $2trn by 2030. The device’s makers say they are well-placed to benefit

You’d have to be mad to invest. The day Apple releases a health tracking ring, their business disappears overnight. Woop should be similarly worried. All it would take is a screen less Apple Watch and they’re dead too.