Adriana Lacy

The appeal is obvious: creators have the reach, newsrooms have the credibility. Bridging those worlds has proven far from straightforward. @adrianalacy.com spent time in the trenches of creator collaborations – and created a framework born from hard-won lessons. wan-ifra.org/2026/06/from...

Made it into The Boston Globe! 🗞️ Was interviewed for a piece on politicians working with content creators and got to share some thoughts on why that strategy isn't as simple as it looks. Pretty cool to see my name in the local paper.

A thought provoking element of the debate is around the idea of writing as a thinking tool. @adrianalacy.com highlighted the “cognitive process theory of writing”. blog.adrianalacyconsulting.com/cleveland-ed...

view from Lippmann House @niemanfoundation.bsky.social

Award-winning US media entrepreneur @adrianalacy.com shares how newsrooms can thrive in an increasingly creator-driven online world: By combining investigative reporting with personality-led distribution – and building teams that reach audiences where they live. wan-ifra.org/2026/01/news...

The swift loss of U.S. funding for global media since President Donald Trump took office a year ago has devastated journalism in many countries where the independent press was already on precarious footing.

"The internal dialogue is my true voice – it’s the way I talk, negotiate and process with myself. My inner voice is often at odds with what I’m doing physically or saying aloud. This is the way I navigate the world." niemanstoryboard.org/2025/11/27/a... #booksky #longreads #storytelling #writing

A real pleasure to start my Saturday by learning from @adrianalacy.com at #kleincamp. One of the industry’s most insightful experts on news influencers. Coming away with lots of thoughts about brand, authentic voices, meeting people where they’re at, and how a corporate veneer can erode trust.

For this young, scrappy newsroom of recent college graduates, freelancers, and local journalists who’ve never had a byline outside their home country, the funding is a recognition of their arrival onto Europe’s media landscape.

If you missed #ONA25 last week, you missed a BIG moment for creator-model journalism - click through for insights from @caitlindewey.bsky.social @adrianalacy.com @lni.media and more! newsletter.projectc.biz/p/the-massiv...

"The pictures of infants reduced to skeletal forms, the sheer devastation wrought on the Gaza Strip — these images no longer pose a risk to America. A photograph cannot inspire an antiwar movement if the antiwar movement has been spirited away in the night to a facility in Louisiana." bit.ly/4mJLn1y

So, can we admit this app is ... kinda boring? Seems like the culture and breaking is still on X and the fun stuff is on Threads

For the first time in a decade, Americans grew more confident in higher ed news.gallup.com/poll/692519/... Whew, some good news!

🇫🇮 hi from finland!

🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:

So much news out of DC. This is from @chelseacirruzzo.bsky.social at @statnews.com www.statnews.com/2025/07/09/u...

X CEO Linda Yaccarino said Wednesday she is stepping down from her role. www.axios.com/2025/07/09/x...

59% of U.S. counties—home to more than 50 million people—lack air quality monitoring sites, creating "monitoring deserts" mostly in rural South and Midwest areas. Counties with higher poverty rates and more Black and Hispanic residents are more likely to lack monitors.

Nice to know that I’m verifiable lol

It’s Brad Lander’s victory, too. The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.

✅ @adrianalacy.com has been verified by @bsky.app.

🛡️ @adrianalacy.com has been verified by @bsky.team Track verified accounts and trusted verifiers at bverified.vercel.app!

🎤 ✨ Want to start working with influencers? At the 2025 Summit, you’ll have the chance to participate in a practical workshop on this hot topic, led by @phillydesign.bsky.social, @samragland.bsky.social, Ariel Zirulnick, and @adrianalacy.com. Learn more: lionpublishers.com/summit-2025/

Things I want folks to take away from this last ~week: 1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically. When it comes to population, one out of every 35 U.S. residents lives in L.A. County.

I find this to be concerning and something I think about a lot. via @nytopinion.nytimes.com

Nothing better than my gym in the summer. heaven!!!

Learning about collaborations with news influencers with @adrianalacy.com and Emily Ristow

Under Katie Kingsbury, the New York Times Opinion section has doubled in size — nearly 200 people, bigger than many American newspapers and magazines. What kind of publication is she building? nymag.com/intelligence...

My baby brother is graduating from Penn State! Another Penn Stater 🫶🏾

One of my favorite Brandeis Journalism traditions is the annual hoodie ceremony. As a professor in the program, I love being part of this moment each year. We celebrate our graduating seniors by “hooding” them with their official blue Brandeis Journalism hoodie.

This show was incredible. Can’t wait to watch szn 2!

these people hate DEI because they would be unemployable in any system where they couldn’t rely on favoritism and nepotism

#PennState alumni: Voting for alumni-elected trustees is now open! 🎉 Trustees chart the university's future, and all Penn State graduates can vote. Cast your ballot at PennStateVotes.com for the candidates ready to lead our university forward: Daniel, Katherine, and Uma.

A lot of angry and upset people in this thread, but almost no one seems to understand the specifics of what they're angry about. This reporter asked ChatGPT to write about something in her own voice, and it did (privately, just to her). WaPo has absolutely nothing to do with this.

NPA is proud to team up with NAHJ to support the next generation of Latino news executives and entrepreneurial leaders as part of the Adelante Leadership Academy! 🌟

The Houston Landing's board members stood out to me as I've been reading more about the fall of the outlet. Such a small board with half of them major donors. I wonder if a larger board with diverse expertise (financial, community, editorial) might have helped it adjust course with more input.