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I know you're supposed to play the game with LinkedIn posts - use certain prose, include photos, not using so-called low-value URLs, garnering early likes/reposts - but to see a post is only getting served to 2.9% of followers (who presumably chose to follow) suggests its a fairly useless platform

Its a snapshot of what I see as the single biggest challenge for contemporary data viz/freelancers: reach. Compared to ~10 years ago - golden age of twitter, people still visiting websites, RSS content platforms - you have to work so hard to get something seen, then read, and even harder for clicks.

My firm belief (maybe naive, but still) is that there remains a vast amount interest and demand out there for design, consultancy, training, talks, commissions, but connecting a freelance supplier with the interested customer is not just different but tremendously harder than it once was.

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