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Luddite Spyrius Robot
@vexorian.dev

If the goal is to "save money" then I can do much better than that. Coca Cola, hire me to make decisions and I can save you 100% of the money you spend on yearly commercials The solution is really simple: Just stop making Christmas Commercials. fxtwitter.com/DiscussingFi...

fxtwitter.comDiscussingFilm (@DiscussingFilm)Coca-Cola’s annual Christmas advert is AI-generated again this year. The company says they used even fewer people to make it — “We need to keep moving forward and pushing the envelope… The genie is o...
Luddite Spyrius Robot
@vexorian.dev

Coca Cola are claiming that "even fewer people" worked on this commercial. And I am baffled. Like. These things have the most generic AI animals ever and the scenes last like 3 seconds. And you are telling me that you still needed to pay more than 1 person to prompt these things?

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Luddite Spyrius Robot
@vexorian.dev

And I am really serious here. The best shots in the commercial are the Coca Cola Santa Claus and the Coca Cola train. And the reason they look okay, is because we have plenty of footage from previous Coca Cola commercials.

Luddite Spyrius Robot
@vexorian.dev

So, how about. Instead of making us watch a weird imitation of what used to be Coca Cola's classic Christmas Commercials. They just didn't make any new commercial and instead just re-aired the ones from previous years? Production cost: 0. Savings: 100%.

Luddite Spyrius Robot
@vexorian.dev

Seriously, what is even the point. Is the goal to make Coca Cola synonymous with Christmas? Then just playing the already existing commercials will do the trick. Is the goal to make something that looks good? Then the old commercials do that.

Luddite Spyrius Robot
@vexorian.dev

Is the goal to make something new? Then a bunch of scenes of Sora animals is not that. Like as usual one of the main problems with this whole "AI art" deal is that its proponents for some reason want a parade for pushing a button.